Comments on: Why the ASA’s figures on online advertising complaints won’t be trustworthy http://www.malcolmcoles.co.uk/blog/asa-figures/ Where to find Malcolm Coles, reviews, and tips on how to do things I couldn't do. Mon, 25 Mar 2013 16:22:31 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: buyer beware http://www.malcolmcoles.co.uk/blog/asa-figures/#comment-28866 buyer beware Tue, 28 Jun 2011 15:01:37 +0000 http://www.malcolmcoles.co.uk/blog/?p=5904#comment-28866 Informally resolved up to 90 week of 22nd June. Unfortunately as Amazon starts with A when I scrolled back a few weeks I noticed it has appeared on the informally resolved list every week bar one for the past five weeks. Informally resolved up to 90 week of 22nd June.

Unfortunately as Amazon starts with A when I scrolled back a few weeks I noticed it has appeared on the informally resolved list every week bar one for the past five weeks.

]]> By: buyer beware http://www.malcolmcoles.co.uk/blog/asa-figures/#comment-22589 buyer beware Tue, 26 Apr 2011 09:48:56 +0000 http://www.malcolmcoles.co.uk/blog/?p=5904#comment-22589 Week ending 13th April 14 adjudications 46 informally resolved Week ending 20th April 3 adjudications 51 informally resolved So next week I'm expecting Week ending 27th April 0 adjudications 62 informally resolved Week ending 13th April 14 adjudications 46 informally resolved
Week ending 20th April 3 adjudications 51 informally resolved

So next week I'm expecting

Week ending 27th April 0 adjudications 62 informally resolved

]]> By: Malcolm Coles http://www.malcolmcoles.co.uk/blog/asa-figures/#comment-22477 Malcolm Coles Mon, 18 Apr 2011 10:17:13 +0000 http://www.malcolmcoles.co.uk/blog/?p=5904#comment-22477 Apparently they are: "Informal resolution - When a minor or clear cut breach of the Codes has been made, the ASA may resolve the complaint informally, so long as the marketer agrees to change or withdraw its marketing communication straight away. Marketers' co-operation in changing their marketing communication is reported on the ASA website as an informally resolved complaint." Sounds like another attempt to downplay the scale of the issue, even for "clear cut" breaches ... Apparently they are:
"Informal resolution - When a minor or clear cut breach of the Codes has been made, the ASA may resolve the complaint informally, so long as the marketer agrees to change or withdraw its marketing communication straight away. Marketers' co-operation in changing their marketing communication is reported on the ASA website as an informally resolved complaint."

Sounds like another attempt to downplay the scale of the issue, even for "clear cut" breaches ...

]]> By: buyer beware http://www.malcolmcoles.co.uk/blog/asa-figures/#comment-22475 buyer beware Mon, 18 Apr 2011 07:56:01 +0000 http://www.malcolmcoles.co.uk/blog/?p=5904#comment-22475 Amaszon and its coupon business Living Social appeared 3 times on last week's ASA list of informally resolved cases. What are informally resolved cases? There were 46 last week against 14 adjudications. Amaszon and its coupon business Living Social appeared 3 times on last week's ASA list of informally resolved cases. What are informally resolved cases? There were 46 last week against 14 adjudications.

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