How to
SEO advice
Categories: Bad reviews, How to, Newspapers. Tags:

Don’t automatically truncate text like the Express does

September 18, 2009 One Comment

The Express's home page template truncates the introductory copy of each featured story if it's too long. I'd been hoping that this would lead to a hilariously rude half-sentence one day. This has never happened. So I'm reduced to using this example from today.

The billion has been sliced off automatically

The billion has been sliced off automatically

Yes, 'Revealed, the staggering truth about Britain's National Debt'. And what is revealed? That 'Public sector borrowing reached £16.1'. I've probably got that down the back of the sofa.

The billion has been removed because the template / CMS / whatever only publishes the first however-many letters. It might help if they added a ... at the end, but even that would look a bit stupid.

There's a simple rule - never agree to a template where content is automatically truncated. Dull though it is, make the content creator write a snippet of the right length.

You might also like
  1. Don’t auto-truncate text to create snippets – part 2
  2. Truncating text: more weird Express descriptions
  3. Express newspaper creates an infinite number of URLs using rel = canonical
  4. A wireframe for a new Express homepage
  5. Express confuses followers and following. Ha ha ha!

Share this post

Follow me on Facebook or Twitter

One Comment »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.