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Average google analytics bounce rates

July 3, 2011 6 Comments

Someone asked me on Thursday what a typical bounce rate was. I said it depended on the site. Over the weekend, Google sent out its first analytics benchmarking newsletter with some global stats about bounce rates. I'm not sure how you use these averages (as they'll hide wide variations) but here are the figures broken down in various ways ...

Bounce rate by source

Bounce rate by source

Bounce rate by country

Bounce rate by country

Bounce rate annual change

Bounce rate year on year change

Hope they help.

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