Comments on: Average google analytics bounce rates

By: Jon Pearce

Jon Pearce — Thu, 13 Oct 2011 15:31:31 +0000

I'm astonished with some of these figures that were released, notably the same as everyone else - CPC! Now I wouldn't go as far as others to say they 'cooked the stats' , but do you think that the fact that CPC shows as the lowest bounce (cough) encouraged Google to promote these figures?

That said, surely people would only respond to their own data.

By: Malcolm Coles

Malcolm Coles — Fri, 16 Sep 2011 15:07:55 +0000

There's this: http://newslettermail.blogspot.com/2011/07/google-analytics-benchmarking.html

By: Matt Rhys-Davies

Matt Rhys-Davies — Fri, 16 Sep 2011 14:47:44 +0000

That's really interesting - I was unaware they provided this overview. I'm signed up as an admin to Analytics and sharing the data with Google, but not getting emailed the overview for my industry.

Is there a web-based version that they're accessible through do you know?

Cheers,
Matt

By: Greg Golebiewski

Greg Golebiewski — Tue, 05 Jul 2011 11:38:22 +0000

Do you mean they "cooked" the stats?

By: Sam Eaton

Sam Eaton — Mon, 04 Jul 2011 11:40:17 +0000

I'm surprised by the 'Bounce rate by source' results.

In my experience, direct traffic has the lowest bounce rate, with the highest page/visit and longest time on site - intuitively this is because direct visitors are likely to be familiar with the site and its content.

On the other hand, CPC tends to have the highest bounce rate. However, the quoted figures don't distinguish between branded and non-branded keyword campaigns, and branded ones tend to have very low bounce rate.

(Alternately, Google could be using the figures to promote Paid Search )

By: Greg Golebiewski

Greg Golebiewski — Mon, 04 Jul 2011 11:03:22 +0000

Interesting. CPC Search seems to have the best results in terms of Pages per Visit and Bounce Rate, much better than Direct (which is a surprise).

At the same time those who visit the sites via CPC Search, flip through the pages with high speed, it seems. The average time spend on visited page is just about 38 seconds, comparing to 78 seconds generated by Direct access, more than twice as much. Even Organic search gives better results: 54 seconds per visited page.