Boris bikes v Barclays cycles
I read a blog called Act now Barclays, or the Boris Bike is here to stay. It argued that Barclays' sponsorship of London's casual cycle-hire scheme was "always doomed to fail".
The reason? We all just refer to the Barclays Cycle Hire scheme as "Boris bikes", after Boris Johnson.
Just so, I thought. Stupid marketing people.
Turns out Barclays' marketing people were right, though ...
Searches for Boris v Barclays
This graph, from Google Insights, shows that, of the various permutations of Boris, Barclays, bike and cycle:
- Barclays cycle is the most popular search with an average volume of 65 (NB this is an index, not an absolute number of searches), followed by Barclays cycle hire (51).
- Then come Barclays bike - with an average index of 32, that's half as many searches as for Barclays cycle.
- Bringing up the rear are Barclays bike hire (21) and Boris bikes (20) - only a third of the search volume as for Barclays cycle.
So we may all talk about "Boris bikes". But when we want to find the things, we Google "Barclays cycle".
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