Internet
How to
Newspapers
Twitter
SEO advice
Categories: How to, Internet.

Boris bikes v Barclays cycles

September 16, 2010 One Comment

I read a blog called Act now Barclays, or the Boris Bike is here to stay. It argued that Barclays' sponsorship of London's casual cycle-hire scheme was "always doomed to fail".

Picture 147The reason? We all just refer to the Barclays Cycle Hire scheme as "Boris bikes", after Boris Johnson.

Just so, I thought. Stupid marketing people.

Turns out Barclays' marketing people were right, though ...

Searches for Boris v Barclays

Searches for Barclays Cycles are mugh higher than for Boris bikes

Searches for Barclays Cycles are mugh higher than for Boris bikes

This graph, from Google Insights, shows that, of the various permutations of Boris, Barclays, bike and cycle:

  • Barclays cycle is the most popular search with an average volume of 65 (NB this is an index, not an absolute number of searches), followed by Barclays cycle hire (51).
  • Then come Barclays bike - with an average index of 32, that's half as many searches as for Barclays cycle.
  • Bringing up the rear are Barclays bike hire (21) and Boris bikes (20) - only a third of the search volume as for Barclays cycle.

So we may all talk about "Boris bikes". But when we want to find the things, we Google "Barclays cycle".

You might also like
  1. What The X Factor tells us about Google’s keyword and search-volume analysis tools
  2. Cottage hire Birmingham: another example of Google’s UK results going bad
  3. Final proof that the Google Adwords keywords tool is useless in the UK
  4. The news people are searching for right now
  5. BBC reveals digital marketing spend

Share this post

Follow me on Facebook or Twitter

One Comment »

  • Alex says:

    I'd say that this is because people searching for "barclays cycle" are those who've already used it looking for the main website, and those same people are much more likely to say "boris's bikes" when they're talking to their friends.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.