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Pre Budget Report: Business Link wastes money on Google adverts

December 9, 2009 2 Comments

It's the pre-budget report today. Business Link, the government's advice service for businesses, is bidding on the term "pre budget report" in google's pay per click adverts. Here's the ad:

Pre budge report Google advert by Business Link

Pre budge report Google advert by Business Link

Er, and here's the page you get at 1.20pm 1.45pm 2.10pm:

Business Link at 1.20pm: please come back after 1pm

Business Link at 1.20pm: please come back after 1pm

Yup, it says:

Please come back here for a summary of how the Pre-Budget Report impacts upon your business on 9th December after 1pm.

How often should I come back before there's anything to see? Maybe we could repair the budget deficit by wasting less money driving traffic to a site that doesn't have any information on?

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