Pre Budget Report: Business Link wastes money on Google adverts 2
Posted on
December 09, 2009 by
Malcolm Coles
It's the pre-budget report today. Business Link, the government's advice service for businesses, is bidding on the term "pre budget report" in google's pay per click adverts. Here's the ad:
Pre budge report Google advert by Business Link
Er, and here's the page you get at 1.20pm 1.45pm 2.10pm:
Business Link at 1.20pm: please come back after 1pm
Yup, it says:
Please come back here for a summary of how the Pre-Budget Report impacts upon your business on 9th December after 1pm.
How often should I come back before there's anything to see? Maybe we could repair the budget deficit by wasting less money driving traffic to a site that doesn't have any information on?
or maybe they bid now while prices are low, get the returning visit either direct, bookmark, seo. then drop the ad while the politcal parties start a bid war with each other??