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Categories: Bad reviews, How to, Twitter. Tags: swears on Twitter and calls X Factor contestant a silly bint

October 31, 2010 3 Comments

There you are, in charge of the corporate Twitter account, but logged in to your own personal account when watching Katie Waissell on the X Factor.

"Oh for f*cks sake, stop crying you silly bint", you tweet to your followers. You go to bed. Then you wake up in the morning and realise you were logged in to your work account not your own one (< this last bit hasn't happened yet Update monday morning: it has now - tweet deleted). swears, uses rude term form women swears, uses rude term form women


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  • Good spot Malcolm.

    Interesting that Cheapflights took the command and control option and the following tweet has been up for nearly 5 hours:

    "Cheapflights apologises for the earlier inappropriate Tweet. We are investigating illegal access to the CF Twitter account. More to follow."

    I guess we won't know exactly what has happened until they tell us, but it does look like a personal tweet mix up using Hootsuite as you say.

    I think that they should tell it how it is, apologise, don't name and shame and don't make an individual (whether an employee or agency bod) a scapegoat. Highlight that social media is a place where human error can occur, take it on the chin and make friends by dong so.

    Time to move this on now Cheapflights.

  • Chris says:

    Sometimes i have the same problems with Hootsuite. Maybe if i want to retweet something Hootsuite retweet the tweet with my private and my business account. And i am sure, that the business account wasn't selected.

  • [...] went a step further, employing more swears. I can’t put it better than Malcolm Coles did at the time: There you are, in charge of the corporate Twitter account, but logged in to your own personal [...]

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