Comments on: Delia Online relaunch goes sour http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/ Where to find Malcolm Coles, reviews, and tips on how to do things I couldn't do. Mon, 25 Mar 2013 16:22:31 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: How not to cook up a re-launched website from Delia Smith « isemann http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3641 How not to cook up a re-launched website from Delia Smith « isemann Wed, 22 Jul 2009 10:11:08 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3641 [...] of how not to do a website re-launch. You should read all the articles regarding it on this blog at http://www.malcolmcoles.co.uk/blog/delia-online-relaunch.  But read mine first, OK Two things I thought particularly crazy: * Using peoples user [...] [...] of how not to do a website re-launch. You should read all the articles regarding it on this blog at http://www.malcolmcoles.co.uk/blog/delia-online-relaunch.  But read mine first, OK Two things I thought particularly crazy: * Using peoples user [...]

]]> By: Not Delia http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3303 Not Delia Wed, 08 Jul 2009 07:44:13 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3303 Thanks for this posting, Malcolm. It interested me for several reasons - website revamps, usability in general, and of course a mild interest in what Delia Smith gets up to. As I said in my own blog posting, which referred to your post here, I doubt if the lady herself had much to do with the revamp. My guess is that she left it up to the web design and development people. You would think that professionals would do a better job. I mean, some of us are amateurs and we wouldn't cock things up that badly. As Chris Lake said, "It beggars belief". I'm glad I found your blog and am enjoying looking around. :-) Thanks for this posting, Malcolm. It interested me for several reasons - website revamps, usability in general, and of course a mild interest in what Delia Smith gets up to.

As I said in my own blog posting, which referred to your post here, I doubt if the lady herself had much to do with the revamp. My guess is that she left it up to the web design and development people. You would think that professionals would do a better job. I mean, some of us are amateurs and we wouldn't cock things up that badly. As Chris Lake said, "It beggars belief".

I'm glad I found your blog and am enjoying looking around. :-)

]]> By: New looks for Not Delia and Delia Online | Not Delia http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3289 New looks for Not Delia and Delia Online | Not Delia Tue, 07 Jul 2009 09:49:47 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3289 [...] Coles spells it all out in his blog posting “Delia Online relaunch goes sour”. Apparently they’ve deleted all the old forums and lots of people’s saved recipes. [...] [...] Coles spells it all out in his blog posting “Delia Online relaunch goes sour”. Apparently they’ve deleted all the old forums and lots of people’s saved recipes. [...]

]]> By: Malcolm Coles http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3151 Malcolm Coles Tue, 30 Jun 2009 09:37:34 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3151 I think I've finally worked it out. The old site must have been on both deliasmith.com and deliaonline.com domains. They've launched the new site on deliaonline only - leaving the old one on deliasmith. So the eton mess recipe was on a URL on deliaonline before. But now they've launched the new site, they've deleted all the old pages on deliaonline (shudders at SEO foolishness) - hence the 404 you now get. Some better planning and some redirects could have avoided all this ... I think I've finally worked it out. The old site must have been on both deliasmith.com and deliaonline.com domains. They've launched the new site on deliaonline only - leaving the old one on deliasmith.
So the eton mess recipe was on a URL on deliaonline before. But now they've launched the new site, they've deleted all the old pages on deliaonline (shudders at SEO foolishness) - hence the 404 you now get.
Some better planning and some redirects could have avoided all this ...

]]> By: Jean Redmond http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3144 Jean Redmond Mon, 29 Jun 2009 14:48:19 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3144 Also, check out how they've decimated their SEO in one fell swoop: type just about any recipe name into Google (eg. Eton Mess) and Delia is usually top of the natural search. However, clicking on the link gives you a page not found error. Wasn't there any budget put aside for redirects if they were changing links? Very poor. Also, check out how they've decimated their SEO in one fell swoop: type just about any recipe name into Google (eg. Eton Mess) and Delia is usually top of the natural search. However, clicking on the link gives you a page not found error. Wasn't there any budget put aside for redirects if they were changing links? Very poor.

]]> By: Rob Welsby http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3143 Rob Welsby Mon, 29 Jun 2009 13:46:04 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3143 What a case study on how NOT to do a site transfer. Wow. I wonder what http://www.redtechnology.com/ have to say for themselves about this? (The dev team according to footer link) What a case study on how NOT to do a site transfer. Wow. I wonder what http://www.redtechnology.com/ have to say for themselves about this? (The dev team according to footer link)

]]> By: Chris Lake http://www.malcolmcoles.co.uk/blog/delia-online-relaunch/#comment-3134 Chris Lake Mon, 29 Jun 2009 08:59:35 +0000 http://www.malcolmcoles.co.uk/blog/?p=1821#comment-3134 Superb analysis Malcolm. Beggars belief... Superb analysis Malcolm. Beggars belief...

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