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Daily Express and OK hit with PageRank penalty

April 23, 2010 13 Comments

There was a story yesterday that the Express has been emailing SEOs selling links. I went over to the Express home page. And was fairly shocked to see it has a toolbar pagerank of just 4, which seems incredibly low for a newspaper site (er, it puts it on a par with my homepage toolbar pagerank!).

It definitely used to be higher than this.

This blog from April 2009 had it as PR7 (scroll down to the graph). As does SiteLogr (which collates data on websites). The same is true of Surcentro.

Update The OK website has also been hit. Its toolbar pagerank is now 2 as Andrew points out in the comments.

I originally said it looks like Google has reacted to the revelation by penalising the visible pagerank of the Express. This data for OK suggests its being downgraded for some time - but did take another hit in the last month.

Express: pagerank penalty

Express: pagerank penalty

Interesting.

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