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External links: the 8 stages of linking-out denial

March 16, 2009 9 Comments

Do you have a link problem? You can handle linking. It's just one post/article/page without a link. You can link whenever you want to. Or can you?

Where are you on this scale ...?

1 Don't link to anyone

Link to other sites? But people will leave my site. They won't click on my ads. They won't read other pages. I'll leak page rank. No way.

2 Add URLs but don't make them hyperlinks

OK, that's a bit ridiculous. If I'm talking about other organisations, I can't pretend they don't have a website. I know, I'll put web addresses in. But i won't make them hyperlinks. Brilliant, yes?

3 Add an 'external links' box

Even I'm finding that no hyperlink thing annoying when I go back to an old page and have to copy and paste the damn things.

I suppose I should have some links on my page. I'll put them in a box. Over there (down a bit ...). I'm going to use some sort of internal redirect or annoying javascript, though, to make sure I don't pass any page rank. Mwah, hah hah.

4 Put some links in the copy

I don't seem to be getting many inbound links. I guess I'm not playing fair. I know, I'll sort out my workflow so that it's possible to add links easily inside the actual copy. But I'm still not passing any pagerank. I'm going to put "rel=nofollow" on every link.

5 Give my users some google juice

Commenters seem thin on the ground. Maybe I'll let them link to their own sites. I'll use some annoying javascript to hide the links from google though. Most of my commenters are probably spammers, and I can't trust them to police their own community, after all.

6 Link when I have to. And remove nofollow and any other annoying tricks

That seemed to make everyone happier. There are a few proper links on my pages. And people seem to want to link to me now that I'm playing fair with my links.

7 Acknowledge my sources

Oops. Spoke to soon. Been outed as pinching someone else's idea and not attributing it. From now on, I'm going to make sure I always link to everyone I should.

8 Enlightenment: Make linking part & parcel of what I do

Internet. Inter as in inter-connected. Net as in network.

I get it now. I'm going to become a trusted source for information and advice, AND of what else people should read elsewhere on the internet. Blimey, more and more people are visiting my site and linking to it.

More reading

Got any more?

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