External links: the 8 stages of linking-out denial
Do you have a link problem? You can handle linking. It's just one post/article/page without a link. You can link whenever you want to. Or can you?
Where are you on this scale ...?
1 Don't link to anyone
Link to other sites? But people will leave my site. They won't click on my ads. They won't read other pages. I'll leak page rank. No way.
2 Add URLs but don't make them hyperlinks
OK, that's a bit ridiculous. If I'm talking about other organisations, I can't pretend they don't have a website. I know, I'll put web addresses in. But i won't make them hyperlinks. Brilliant, yes?
3 Add an 'external links' box
Even I'm finding that no hyperlink thing annoying when I go back to an old page and have to copy and paste the damn things.
4 Put some links in the copy
I don't seem to be getting many inbound links. I guess I'm not playing fair. I know, I'll sort out my workflow so that it's possible to add links easily inside the actual copy. But I'm still not passing any pagerank. I'm going to put "rel=nofollow" on every link.
5 Give my users some google juice
6 Link when I have to. And remove nofollow and any other annoying tricks
That seemed to make everyone happier. There are a few proper links on my pages. And people seem to want to link to me now that I'm playing fair with my links.
7 Acknowledge my sources
Oops. Spoke to soon. Been outed as pinching someone else's idea and not attributing it. From now on, I'm going to make sure I always link to everyone I should.
8 Enlightenment: Make linking part & parcel of what I do
Internet. Inter as in inter-connected. Net as in network.
I get it now. I'm going to become a trusted source for information and advice, AND of what else people should read elsewhere on the internet. Blimey, more and more people are visiting my site and linking to it.
- All the news that's fit to link
- Why won't news sites link?
- Why we need the link manifesto more than ever
- How good is the mainstream media at linking out?
- Newspapers & the link economy
- How newspapers can increase their google juice
- Content is an organic linking process
- BASIC Principles of Online Journalism: C is for Community & Conversation
- Newspapers order you not to link to them
Got any more?
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