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Categories: How to, Internet. Tags: ,

Google brand links: organic results to head further south?

April 29, 2010 13 Comments

Google appears to be trialling some new related-search links over at Google.com - a list of "brands for ..." when you search for products. (Update: official confirmation).

So search for digital cameras at google.com (NB not everyone sees this, so it must be some sort of experiment) and it shows, immediately under the search box, "brands for Canon Olympus Sony Nikon Kodak" - where each is a link (leading to a search result for your original search term plus the brand name). Like this screenshot.

New "brands for" links

New "brands for" links

US now - UK in the future?

Click these screenshots to see them full size. Or squint and you'll see these extra links above the news, which is above the shopping results - all of which are pushing the natural results way down the page.

How the US results look when you search for digital cameras

How the US results look when you search for digital cameras

Here's another example, also featuring a local search box, too, for mattresses.

Mattresses: brand list, local search box, the lot ...

Mattresses: brand list, local search box, the lot ...

And here's one for cheap laptops - Google associates the brands Dell, Acer, HP, ASUS and Apple with this search term. It's editorialising now! (And Apple, really?!?)

Brands for cheap laptops: Dell Acer HP ASUS Apple

Brands for cheap laptops: Dell Acer HP ASUS Apple

Oooh and Katie Clarke pointed out an interesting one: car (as with all these, click to see it bigger). That gives smart as the first option. Lucky them!

Cars: smart comes first

Cars: smart comes first

UK now

The current UK results

The current UK results

The shape of things to come? (You might like my previous post on the new look google local results and the implications for natural search).

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