Google Circles were a technique of grouping people together depending on their relationship with other people on the internet. People could create different circles for various members of their families, work colleagues, hobby groups, and so on, to organize their activities. But given Google’s records of trying to promote itself, what do these circles mean for a user? Let’s find out.
What Was The Logic Behind?
It became possible to define communities and organize them utilizing drag & drop features in Google+, after which specific content could be shared with particular groups (members of the family, friends, colleagues, and so on) while keeping that content concealed from other groups if preferred or allowing groups to intersect. The option to share with expanded circles, which included persons in their own circles’ groups, was available to users. Google circles were likened to Fb groups in some circles.
If a user didn’t want to see any data from a particular circle in the “Streaming,” they could choose to enable some or all.
In addition, Google circles could facilitate direct communication. A user could initiate Hangouts, send a quick note from that user’s profile, or email that individual using Gmail without obtaining their email address.
In order to develop a strong public profile and promote a company’s image, businesses could utilize Google circles to interact with influencers and new clients, follow hot topics of debate, and more. It also helped if you had a large number of followers on Google+.
Google Circles: Dark Side
Attracting new members to Google Plus was circles’ most innovative feature, setting it apart from its competitors. Despite this, Circles fatigue started to set in after only a few weeks of operation.
They Fatigued People
The number of people using Google Plus had already surpassed 10 million. According to George Gallate, the worldwide chairman of digital marketing agency Euro RSCG 4D, despite the hype, Google Plus was not so exclusive. He praised the company’s launch of the social networking service. They did a great job with their marketing.
Circles, a social networking function that allowed users to organize their acquaintances into various social categories, led to exhaustion. You received dozens upon dozens of promotional messages from your friends and acquaintances. It was initially exciting to categorize these connections into categories, especially with the help of ex-Apple “wizard,” who created the elegant user interface. It was entertaining at first, but it eventually became work for some. When I got the app, I loved the interface, but soon realized I was going to end up with a lot of circles. Despite Google’s best efforts, I knew that managing a significant number of Circles could be tricky, even if the company’s promotional movies were excellent.”
Google Circles: Helping Individuals Or Helping Google
It was not clear if Google started them as a service to help people relate or a way for the company to learn more about participants so that google could personalize search results depending on people’s social media profiles.