Google: cleverer than you think
I read this post on After The XX five more bands who maybe should have thought a little bit more about SEO (especially funny due to the Radio Five Live mixup). Anyway, Google is cleverer than you might think with these searches - although as that post says, it won't manage this in your band's / film's early days.
Here are the search results for The The (band), Nine (film) and The XX - all correctly finding what you'd expect.
There are some posts on Google working this stuff out somewhere on the internet. But I'm off out now. Let me know of any more good examples ...