Google: cleverer than you think
I read this post on After The XX five more bands who maybe should have thought a little bit more about SEO (especially funny due to the Radio Five Live mixup). Anyway, Google is cleverer than you might think with these searches - although as that post says, it won't manage this in your band's / film's early days.
Here are the search results for The The (band), Nine (film) and The XX - all correctly finding what you'd expect.
There are some posts on Google working this stuff out somewhere on the internet. But I'm off out now. Let me know of any more good examples ...
Search for The The

Results if you search for "The The"
Search for XX

Results if you search for "XX"
Search for Nine

Results if you search for "Nine"
Clever Google. Hat tips to Michael Moran, @flashboy and @qwghlm.
Best example is how Google knows when to stem - Apple vs Apples is a great example ... I hate to admit it (Googles evolving into the evil ones in the Star Wars movies), but I am frequently shocked at how it even understands capitalisation may change intent...
Next (the shop) is hopeless to find on Google. Look for Next opening times and you’re screwed…