Internet
How to
Newspapers
Twitter
SEO advice
Categories: How to, Internet, SEO advice. Tags: ,

Why Google might be showing just four results

September 29, 2010 One Comment

I was trying to find that video earlier made out of GIFs from the history of the web. And I came across an example of Google showing only four results instead of the usual 10 (even though it found thousands for my search term - something a couple of other people have seen Google testing).

At first I thought it was an idiotic test. Then I decided it was genius.

Here's a screenshot (click to see it bigger):

Just four results showing

Just four results showing

Initially, I couldn't think why anyone would want to see just four results - especially when I was struggling to find what I wanted and had already put two similar searches in. Wouldn't MORE results be better, not less?

And then it struck me that maybe that was why.

Here's what I'd done to trigger it:

four-results-search

Searches that triggered four results

  • First I'd searched for [ica gif] (as I remembered there was something about contemporary art in the tweet I'd seen it in).
  • Then I searched for [Gif video].
  • Then I searched for [history animated gif video].

So maybe Google worked out from the multiple similar searches that I was struggling to find the right search term. In response, it showed me a shorter version of the results page - so that it would load faster. This, in turn, means I would eventually find the right search term more quickly.

So, quite clever after all. Here's the video.

Cache Rules Everything Around Me from Evan Roth, audio by Girl Talk.

You might also like
  1. Why you shouldn’t use Google’s keyword tool for SEO
  2. Google showing multiple results for forums
  3. Final proof that the Google Adwords keywords tool is useless in the UK
  4. Google adds remove option to Google Autocomplete
  5. Google’s spelling problems are worse than we thought

Share this post

Follow me on Facebook or Twitter

One Comment »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.