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Google acts to improve UK search results

June 1, 2010 3 Comments

Google's Matt Cutts says that the search engine has taken action to improve search results for people searching in the UK. In an update to his original blog post on the subject from last August he says:

Google UK Serps

Google UK Serps

In the last few weeks, engineers have launched more changes that should do better at returning (for example) UK websites for searches done in the UK.

If you still see mismatches (e.g. searches in the UK returning sites from Australia or wherever), feel free to leave a comment with the search query and the mismatched domains that you see.

See examples of the previous problems - where irrelevant sites from non-UK countries were turning up for searches that were clearly looking for local information - in this blog post and this one. These issues followed earlier problems with US maps showing up for UK sites (see here and here).

Despite Matt's claim, I'm still seeing some sites with prices in dollars for my search on "replace suspension cost".

Although a search for used car document check is now much, much better with mostly UK results (plus one Brazilian one) in the top 10 - I had previously described this search as being like the league of nations.

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  • Dave says:

    Interesting that "broadband plans" returns a few Australian results, and a couple of Indian sites. I'd expect that it's because there isn't much search volume in the UK for that term, while it's often searched for in Australia/India (according to Google Trends). But still, it's interesting that whatever Google's changed hasn't affected that SERP too much.

  • Serge Pon says:

    Sounds good, but if for example you will search with most completive keywords such as settlements, Forex or SEO, some results will include websites from India and Spain

  • Serge Pon says:

    I have found another one, try to search for "the cruise specialists" on the first page of results from UK will be :)

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