Comments on: Google treating brand names in search terms as site: searches?

By: Don’t Use 100 Results (or SEOBook Toolbar) to Check Google Rankings | SEO Consult Blogs

Wed, 26 Jan 2011 12:48:54 +0000

[...] happens because 10 results view will show 10 unique domains (well, most of the time anyway) whereas in 100 results view Google group domains that have a listing later in the results and [...]

By: How is Google Indexing More Search Results?

How is Google Indexing More Search Results? — Wed, 29 Sep 2010 18:06:18 +0000

[...] Malcolm Coles first discovered the update there was some conversation surrounding how these results were being [...]

By: Singapore Search Engine Optimization

Singapore Search Engine Optimization — Thu, 23 Sep 2010 06:13:19 +0000

Great article on how Google is treating brand names!

"Milo" is one brand name that dominates the SERP. But Wikipedia's entry for Milo is still at the top instead of Milo's official website.

What about celebrities? Why for some celebs, Wikipedia or IMDB entries ranked higher than the official website of the celebrity?

By: Google Instant Search and Marissa Mayer's Omnivorous Google | SEO Chicks

Google Instant Search and Marissa Mayer's Omnivorous Google | SEO Chicks — Tue, 14 Sep 2010 14:47:58 +0000

[...] almost a full page of results from one “brand”, which first came to my attention in this piece by Malcolm Coles. Shortly thereafter I read with interest a follow-up from Bill Slawski, who posits that such SERPS [...]

By: Google Brand Named Entity Navigational Query Update 2010 « beu blog

Google Brand Named Entity Navigational Query Update 2010 « beu blog — Wed, 25 Aug 2010 03:46:15 +0000

[...] Coles pointed out a new feature in Google SERPs and posed some interesting questions last week. I don’t think Google is treating “brand names” as site operator [...]

By: Do Google’s Expanded Domain Results Apply to News and Video Listings? | Adam Sherk

Tue, 24 Aug 2010 13:23:59 +0000

[...] first covered by Malcolm Coles and later confirmed by Google, for search queries that include a specific domain Google is now [...]

By: Kieron Hughes

Kieron Hughes — Fri, 20 Aug 2010 17:39:37 +0000

Google have just released an explanation about the change:

http://googlewebmastercentral.blogspot.com/2010/08/showing-more-results-from-domain.html

By: Big Brands Benefit from Latest Google Update

Big Brands Benefit from Latest Google Update — Fri, 20 Aug 2010 15:30:24 +0000

[...] phrases that are producing these results, as pointed out first by Malcolm Coles in Google treating brand names in search terms as site: searches?, are largely generic brand terms. They aren’t your usual ‘Black & Decker [...]

By: Quail

Quail — Fri, 20 Aug 2010 12:05:28 +0000

I just did a quick test to see if my results have changed. Searching the name of my site (the keyword phrase I'm targeting), I now have the first 6 results on the first page. A few weeks ago I'd only have the first 2 or 3. Competitors targeting the same keywords will be losing out on traffic. My key words aren't too competitive, but scaling up the results to highly competitive keywords, a lot of smaller sites will be missing out on huge traffic.

By: Gail

Gail — Fri, 20 Aug 2010 00:10:20 +0000

Thank you for sharing this information. I do my best to use independent alternative search engines as much as possible and only go to G when I want to see what they are showing.

This is part of what Google has clearly announced they plan to do: favor big brands over all others. SEOBook published a post February 25, 2009 with the now famous Google CEO Internet Cesspool quote. You can read that post and my comment at that link.

It is time we all woke up. G controls 60-90% of all paid and organic traffic to almost every site. They have the power to decide what businesses survive and which do not.

Internet users gave them that power and only Internet users can take it back - by using alternatives: other INDEPENDENT search engines (i.e., not Yahoo or Bing - think DuckDuckGo and others).

We will increasingly find what we want through recommendations from bloggers or trusted peers in communities. Once again - think INDEPENDENT - small bloggers and niche and local Social Networking sites rather than Facebook or Twitter.

Our choices are destroying our economy and eliminating a decent standard of living for most. We can change all that by voting with our time and money by spending it on small local and online businesses instead of with multi-national corporations.

The statistics included in my Word of Mouth Marketing (WOMM) post linked to this comment are eye-opening. I hope to collaborate with all who can see what is going on so we can create a better economy for all and not just the few.