Sorry if it came across as a bit of nationalistic ranting - wasn't meant to be, more just continuing frustration that the efforts of the papers (not just my own) north of the border get overlooked even when they're punching well above their weight in the digital news market.

Ultimately it depends on how you're classifying the Record, Scotsman and Herald. Are they nationals, hypo-regionals, foreign (if you're just counting the UK as England...) or something else? Do those qualifications even count in a digital market.

I suppose my point is that, online anyway, the UK-wide newspapers tend to be the English editions and few of the regional edition stories make it online, for whatever reason (feeds, licence, seperate sites or whatever).

So, calling them the UK press when you're excluding the Scottish titles (which are relatively well distributed in England, and have substantial ex-pat online readerships south of the border) seems a bit, if not inaccurate, then certainly incomplete. (Actually, my own UK-wide press probably doesn't help much, then...)

On your site I see you say "Not only do you have the UK-wide press’ online operations, which increasingly have Scottish sub-channels or content (particuarly football-led), but you have the indigenous titles – the Daily Record and Sunday Mail, The Scotsman stable, The Herald stable and of course the Scottish Sun’s own website – separate to it’s UK-wide site."

Is UK-wide papers a better expession do you think? Genuine question - I've never really come up with a term that isn't overly long and clumsy ...