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How Google foresaw BNP election wins

June 8, 2009 2 Comments

The BNP won two seats in the European Elections yesterday. As Charlie Brooker put it: BNP voters have ruined the 65th anniversary of D-Day by metaphorically pissing on the graves of all who died fighting the Nazis.

The result was foreseen (predicted is probably an overstrong word) by the data from Google Insights from Search. I'd pointed out yesterday that if you used BNP rather than the party's name in full, it was actually ahead of, rather than behind, all the other parties in terms of search data.

This image shows the Google search data broken down by top 10 cities.

How Google foresaw BNP wins

How Google foresaw BNP wins

Sheffield and Manchester are the cities that showed the most searches for BNP. The former is in the Yorkshire & Humber constituency and the latter is in North West. These are the two constituencies where the BNP won a seat.

The red boxes are an attempt to visually compare the Google data (it covers the top two cities - ish) to the two constituencies (obviously they're awkward shapes and the cities aren't in the middle of the constituency).

Map from BBC.

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