Jan Moir: Twitter forces Mail to pull all adverts
Update Rachel has commented below that she and others on a Facebook group had been even more proactive and along with others had been phoning the press offices / media buyers of the relevant advertisers. So I'm not sure I should claim too much credit for this ...
Original post: Oh my God, we've won. I started encouraging people to tweet to BT, M&S and Visit England asking them to pull their advertising from the disgusting Jan Moir Stephen Gately article.
This has happened! Even better, the Mail has pulled every advert from the page! See screenshot - the holes are where the ads were.
The holes are where the ads were ...
Another triumph for Twitter! If you were planning to blog about this, why not check out my campaign against cervical cancer vaccine scaremongering. I need bloggers to help. Thanks.
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You sir, are a star! Well done
[...] Well, I didn’t see this coming Possibly related posts: (automatically generated)A [...]
lets hope those companies never use this vile homophobic news paper again.
there are still ads on the page, just no banners - there are text ads and partner ads and recommended links all over the place. Still a good start though, nice work!
[...] now pulled all adverts from the Daily Mail page with Moir’s column. This news was supplied by blogger Malcolm Coles, via his blog and Twitter [...]
Still ads for Tesco & BT (though I saw you tweet about them) half way down the left column, then 'Mail Partners' with lots of ads and a Google Adwords block below that, sadly.
They've turned off their own ad network. I presume the google ads are hard coded into template, so are harder to turn off (plus, unlike their main ads, the companies in google adwords have no idea they're being served). Visit England, on the other hand, could do with a reminder ...
I would have to agree. It would seem that you can't remove all the ads, however, the ones they had immediate control over are gone. They're not going to revamp their entire site for an individual article.
Excellent, I never read the Mail, for obvious reasons, but followed a link from the Yahoo! homepage and even I was surprised at just how awful that article was. How she thinks she can over-ride the view of a coroner is beyond me. And dissing Civil Partnerships based on 2 high profile deaths linked to Civil Partnerships, well, that gives tenious a whole new meaning! The 2 articles that followed were dreadful too, she clearly has an axe to grind with the world in general. I sincerely hope advertisers continue to vote with their feet!
You might want to know that the DM has also changed its commenting process all of a sudden. You now have to register, which was not required just a few days ago when I made a comment on *another* of Jan Moir's failtastic articles (the one about the pill making women prefer 'girly men' like David Tennant).
[...] there was nothing ‘natural’ about Stephen Gately’s death’. Could it be blogger and SEO consultant Malcolm Coles’ campaign rallying the Twitter troops to bombard the various advertisers on the page, that persuaded the Mail [...]
They changed the headline too - we've shaken them up for sure!
BT and Tesco ads still there:
Advertisers
BT BUSINESS BROADBAND Special offer when you buy online NOW
Tesco Groceries Groceries delivered to your door 7 days a week
Of course it's not just this article - the Daily Fail is constantly full of racist and homophobic bile. Why is this national newspaper not as reviled as the BNP?
Perhaps we should start a campaign to boycott ANY advertiser who advertises in the Daily Hate.
Hmm, I had to register a couple of months back to put a comment on another DM article.
[...] article currently does not feature any of the Daily Mail’s stock banner advertising on the left and right-hand [...]
Shame it's just one page. Daily Mail have just turned off the ad serving on that page - the campaigns are still running elsewhere on their site, so they won't lose any money.
Thanks for supporting this Malcolm - the facebook group about this was set up with all advertiser details this morning by 11.45am.
It was started by members of Urban 75 boards, who started circulating the advertiser details at 10.15am and by 10.25am I had conversations with P&G press office, who put me through to their media buying team. I also spoke to BT and National Express and then worked my way down the list.
Your support on twitter this afternoon for what we started was really helpful - thanks
Great minds clearly think alike (wasn't aware you were up to all that.
Reviewing the evidence - I got a load of people to tweet stuff, you rang the press offices / media buying teams - we can safely put this down to you rather than me. I'll update the intro - may be a bit late for most people to see so shall tweet too.
Good work. I was actually going to put in a aline about direct action over ads in my article as a caveat to the 'these things happen and there's not much you can do about it' line of argument but didn't. Don't I feel like a chump.
Well, it was a team effort I think.
well done everyone!
http://www.facebook.com/group.php?gid=151083562155
The facebook group, if anyone wants to carry on
[...] Another triumph for twitter? Possibly related posts: (automatically generated)Gately of Irish boy band Boyzone dies in [...]
[...] All advertising to be removed from around her column [...]
[...] along the lines of “daily male” but the twittering took off to such an extent that this happened. Now I hate the Daily Mail even though I sometimes glance at the sports section because my mum [...]
This morning Brighton's Nikki Bayley (@nikkib on Twitter) made one of the first complaints in the country about the Daily Mail's vile columnist Jan Moir and here cowardly homophobic attack on Stephen Gately. Here's the Press Complaints Commission's response http://tiny.cc/aPipa
Sir Malcolm Coles, you deserve a knighthood for your sterling work. That's the least we can do for you and the service you here provide
Touched a global "raw-nerve" and - instead of sitting back, relaxing - leapt straight into action, using the up-to-the-moment tech-resources you had available. At this rate, I sense you too, sir, will be "trending on Twitter" as well as blogging online. Even more power to you in the future
Trevor Malcolm
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What a load of self-righteous rubbish - do you seriously think you are the reason that the Mail pulled its advertising?! Since when has it given a toss about social media? Get real. You really need to get a proper job and stop spouting such vacuous assertions/claiming victories over national newspapers.
[...] what a week that was. Trafigura, Jan Moir and Ian & TFL: three separate incidents, all unrelated other than the fact that, to greater or [...]
[...] article about the death of Stephen Gately has been widespread and swift. Fuelled primarily by Twitter and Facebook, complaints about homophobia flooded in on the Daily Mail, the Press Complaints [...]
Bravo
Please use the picture here spread it around the net
http://vonpip.wordpress.com/2009/10/17/jan-moir-homophobia/
to see how she likes being victimised. At least she can answer back, unlike the dead upon whose grave she has been so vicioulsy dancing on.
Jan Moir's article was homophobic in the extreme; however, it was not uniquely hateful. This week, the Ugandan MP David Bahati recently launched an Anti-Homosexuality Bill - yes, it's actually called that - even though homosexuality is already illegal in the state. The bill:
1. Mandates the death penalty for HIV-positive people who engage in sex with people of the same gender;
2. Calls for Uganda to withdraw from all international treaties and conventions which support the rights of lesbians, gays and bisexuals;
3. Introduces extradition arrangements for Ugandan citizens who perform 'homosexual acts' abroad
4. Includes legal penalties for people who fail to report alleged homosexual acts or individuals and institutions that promote homosexuality or same-sex marriage to the authorities.
The tabling of the bill has been accompanied by threats against any Ugandan media organisation that allows LGBT (lesbian, gay, bisexual, and transgender) Ugandans to air their views or publish press statements.
Full details can be seen here: http://bit.ly/9FFF4. The article also speculates about the motives for the bill, and is an excellent read. Please do have a look, when you have a moment.
Hi Malcolm
Excellent , excellent work.
I have always said that people simply do not know how much they can achieve if they act collectively.
The Russians were trying to overthrow the Czar for 30 years. Only when the various factions joined together did they oust him and it took just a few months.
Same with Gandhi and many many other examples. If people act together, there is nothing they cannot achieve.
So, please begin a campaign to end the TV tax which is called a TV licence. If 1 million people all refused to pay it from 1st january, is the government going to arrest and criminalise 1 million people ? The jails are overflowing already.
Personally I have no issues with the TV Licence/paying for the BBC... but I do think there should be an opt out clause so BBC can be disabled for people who would rather watch crap commercial channels
[...] so that they pulled their ads from the (online) page. And within a number of hours, they did. Finally, there was the tube case that in addition to making that day’s Standard got national [...]
[...] so that they pulled their ads from the (online) page. And within a number of hours, they did. Finally, there was the tube case that in addition to making that day’s Standard got national [...]
[...] didn’t take long for those on Twitter and Facebook to start responding. E-mail campaigns to those whose adverts appeared by the Moir article took off. Marks & Spencer acted with good sense and demanded their advert there be withdrawn. The [...]
By the way, they've removed the advertorials from the page now (Visit England etc). Because these are hardcoded into the template, they've had to remove them throughout the entire Femail section.
[...] article about the death of Stephen Gately has been widespread and swift. Fuelled primarily by Twitter and Facebook, complaints about homophobia flooded in on the Daily Mail, the Press Complaints [...]
[...] internet campaign (quick, shred the memos) that led to the Daily Mail squirming (including removing the adverts from the [...]
[...] effect. In fact even SEO heavyweights weighed in. Malcolm Coles was one of the most vocal and started a highly successful campaign to have advertisers remove their adverts on the page. There was no escaping the outrage for the [...]
[...] Jan Moir: Twitter forces Mail to pull all adverts - published at 2.45pm. This was retweeted 345 times. [...]
[...] Malcolm Cole’s blog [...]
[...] article about the death of Stephen Gately has been widespread and swift. Fuelled primarily by Twitter and Facebook, complaints about homophobia flooded in on the Daily Mail, the Press Complaints [...]
[...] Hepburn Leave a Comment Once again the Twitterati have been spurred into action. Last year it was Jan Moir, Stephen Fry’s critic and Trafigura which sparked the ire of the 140-character chattering [...]