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#KLMsurprise – KLM launches unmoderated hashtag feed. Surprise!

November 15, 2010 10 Comments

Learning no lessons from previous cockups, KLM has launched a website which republishes any tweets that contain the hashtag #klmsurprise - with no moderation. Unsurprisingly, it's now being abused (Update: the twitter feed has been removed). Here's the site:

KLM surprise site

KLM surprise site

Here's a tweet that they published from me.

My mild tweet

My mild tweet

Here's one about a penis:


Penis tweet

Others included:

  • The sound of flthy jets roaring over Thamesmead and Beckton? That's a #klmsurprise
  • I do love your ability to bring tourists and marijuana closer together #klmsurprise #hashtaggeddit
  • Service so crap you feel like an inmate and not a passenger #klmsurprise
  • Seating so cramped you get off your flight without your feet #klmsurprise
  • The best #klmsurprise is the discovery that train travel is actually the sanest way to get around Europe.
  • Could we all be falling for a cunning ploy to get #klmsurprise trending? And then the twitterfall will magically disappear
  • apparently KLM is being hijacked by "moronic trolls" due to their #KLMsurprise fuck up. so far it's all seemed fairly tame to me
  • I haven't had a #klmsurprise since the devaluing changes to the Flying Blue program. Reflecting what the customers wanted of course...
  • #klmsurprise travelling to Unrestricted Hashtags, you are delaying the flight, immediate boarding please at social media strategy

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