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Mirror starts to remove MoneyExtra links

September 14, 2009 10 Comments

The Mirror's taken out some of the links to MoneyExtra that I recently said looked like paid-for links added for search engine optimisation reasons (which would put the site in breach of Google's guidelines - not that this would make it the only newspaper with paid links).

Of the 11 pages I pointed out, as of 10.30pm on Monday 14 Sept:

  • 5 had weblinks to the MoneyExtra credit card page - 4 have had the MoneyExtra links removed. This one still has them, although the page layout has broken - maybe suggesting it's being republished - with the top navigation sitting over the content.
  • 5 contained links to the MoneyExtra debt page - all 5 still contain this MoneyExtra link, but all 5 have the same broken-layout issue.
  • 1 contained links to a MoneyExtra car insurance page - all these links have been removed.

Before and after

A before example

Before: with links to MoneyExtra

Before: with links to MoneyExtra

The same page now - without links

Now with links removed

Now with links removed

I'll guess we'll have to wait and see what happens with the other pages. And I'm not sure why they've deleted them - couldn't the Mirror just have nofollowed them if they were genuine, editorially-chosen links and it was worried how they looked?

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