Comments on: Is this the model for newspapers charging for online content? http://www.malcolmcoles.co.uk/blog/model-newspapers-charging/ Where to find Malcolm Coles, reviews, and tips on how to do things I couldn't do. Mon, 25 Mar 2013 16:22:31 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Mark Pack http://www.malcolmcoles.co.uk/blog/model-newspapers-charging/#comment-4058 Mark Pack Tue, 18 Aug 2009 11:27:35 +0000 http://www.malcolmcoles.co.uk/blog/?p=2444#comment-4058 Successful members' clubs and the like have been around for a long time, so I can't see any particular reason why some newspapers shouldn't be able to run ones successfully themselves, particularly given the strong sense of affiliate to the title that some have built up amongst their readers. It still though is an approach that relies heavily on the newspaper having to pay for content or services which it then sells to its readers. There's also plenty of scope for newspapers to look to perform more like book publishers - providing a platform for other people's content, many of whom may be providing it for non-financial reasons and therefore willing to be paid very little, if anything. (I touched on this a bit more in http://www.markpack.org.uk/what-business-models-can-newspapers-copy-to-bring-in-more-revenue/ .) Successful members' clubs and the like have been around for a long time, so I can't see any particular reason why some newspapers shouldn't be able to run ones successfully themselves, particularly given the strong sense of affiliate to the title that some have built up amongst their readers.

It still though is an approach that relies heavily on the newspaper having to pay for content or services which it then sells to its readers. There's also plenty of scope for newspapers to look to perform more like book publishers - providing a platform for other people's content, many of whom may be providing it for non-financial reasons and therefore willing to be paid very little, if anything. (I touched on this a bit more in http://www.markpack.org.uk/what-business-models-can-newspapers-copy-to-bring-in-more-revenue/ .)

]]>