Growth of Newspaper Twitter accounts running out of steam 3
UK national newspaper Twitter accounts are continuing to grow - but at an ever slower rate, according to the latest figures for the 130 accounts I'm tracking:
- July to August growth: 17%
- August to September growth: 17%
- September to October growth: 13.1%.
- October to November growth: 8.3%
The detail
These 130 accounts had 1,801,811 followers on November 2nd, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69%) was for the @guardiantech account (which benefits from being on Twitter's suggested user list).
(NB the Telegraph seems to have deleted its badly spelled @TelegraphScienc account, so I've restated October's figures to be for 130 accounts, rather than the 131 I used to track).
The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom - and only appear to have moved up a place due to the demise of the Telegraph's Science account).
As ever, the full spreadsheet is here or you can see the iframe below.
Still ignoring the Scottish national titles again, I see, despite the fact the Daily Record would rank 50th on that list, and the Scotsman 55th.
I'm planning a revamp soon to add missing a/cs. I'll look into the scottish ones then, honest.
Wasn't the "mailonline" originally a joke account (Twitter causes cancer, bomb gypsies etc.), that was taken over by the Daily Mail? That could explain it's position.