Growth of Newspaper Twitter accounts running out of steam
UK national newspaper Twitter accounts are continuing to grow - but at an ever slower rate, according to the latest figures for the 130 accounts I'm tracking:
- July to August growth: 17%
- August to September growth: 17%
- September to October growth: 13.1%.
- October to November growth: 8.3%
These 130 accounts had 1,801,811 followers on November 2nd, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69%) was for the @guardiantech account (which benefits from being on Twitter's suggested user list).
(NB the Telegraph seems to have deleted its badly spelled @TelegraphScienc account, so I've restated October's figures to be for 130 accounts, rather than the 131 I used to track).
The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom - and only appear to have moved up a place due to the demise of the Telegraph's Science account).
As ever, the full spreadsheet is here or you can see the iframe below.