Official Arsenal site doesn’t come first when you search for ‘Arsenal’ in Google
February 24, 2009
One Comment
Arsenal no longer ranks first for search term 'Arsenal' in Google.
Oddly, if you search for Arsenal in google, the first result is no longer the official Arsenal site.
Instead, it's the www.arsenal-world.co.uk website. (Click the image for a bigger picture, or click here.)
Can anyone think of a reason why?
And no, I wasn't logged into my google account.
A google penalty for Arsenal? A google glitch? Some great SEO by Arsenal World?!?
you'll probably find that Arsenal World are indeed producing better SEO - perhaps not of their own making, but with more 'natural' links from other websites to theirs. For example, if you're an avid Gooner, you'd probably get more out of the Arsenal World site (as I do) than the official website, as there is a really good active forum and the posts placed by the authors are controversial at times but usually always interesting.
The official site has its uses, like breaking stories or things like reserve game reviews but if you have a website of your own, you may well end up linking to Arsenal World site. Also, the Arsenal World site may have more fresher content than the official site so this helps the SEO rankings. Finally, they may just be paying more attention to SEO than the official site?