If you monitor your brand on Twitter, read the tweets before replying ... 6
It was #oneletteroffmovies day on Twitter on Saturday - Top Gum, Pilates of the Caribbean etc. My contribution was "BT - one alien's struggle to get broadband so he can email home". And then BT began to tweet me ... (if you're not from the UK, BT is our formerly government-owned phone (and now internet) company).
My tweet

My original tweet: BT - one alien's struggle to get broadband so he can email home
BT: Is it a residential problem?

Someone's mentioned BT on Twitter. BT fire off a reply: @malcolmcoles Hi there, is this a residential broadband account that you are having problems emailing with? What's up? I can help on twitter
Me: How far is Alpha Centauri from the nearest exchange?

I decide to stick with it: @BTCare Thanks for your reply. I need an internet connection in alpha centauri. Am I too far from an exchange?
BT: DM us with the full address

They reply: @malcolmcoles DM me the full address and postcode of where you would like the connection and I'll run a check to see what speed we can give
Let's hope it's light speed, eh? I stopped at this point. I've looked closely for any signs of irony. I can't see any ...
If you liked this post, you'll probably love 10 people who better prey their boss isn't on Twitter - s/he can see your tweets.

Ah, that's just mean. At least they're trying!
That is a shame. Out of all the fiascos I had to deal with from utility suppliers when moving house, BT's Twitter team were by far the most helpful and useful avenue of customer support.
Excellent
Vickrum - yes, I did feel a bit mean. But it was just too funny ...
Superb.... its a shame Three did not do the same when I had their awful broadband dongle.
Brilliant! I twittered a similar complaint about making minimum calls for no reason at all except to avoid them adding a £7 charge to my bill. They responded but couldn't offer any help or advise me why this pointless clause was in my contract.