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If you monitor your brand on Twitter, read the tweets before replying ... 6

Posted on October 25, 2009 by Malcolm Coles

It was #oneletteroffmovies day on Twitter on Saturday - Top Gum, Pilates of the Caribbean etc. My contribution was "BT - one alien's struggle to get broadband so he can email home". And then BT began to tweet me ... (if you're not from the UK, BT is our formerly government-owned phone (and now internet) company).

My tweet

My original tweet: BT - one alien's struggle to get broadband so he can email home

My original tweet: BT - one alien's struggle to get broadband so he can email home

BT: Is it a residential problem?

Someone's mentioned BT on Twitter. BT fire off a reply: @malcolmcoles Hi there, is this a residential broadband account that you are having problems emailing with? What's up? I can help on twitter

Someone's mentioned BT on Twitter. BT fire off a reply: @malcolmcoles Hi there, is this a residential broadband account that you are having problems emailing with? What's up? I can help on twitter

Me: How far is Alpha Centauri from the nearest exchange?

I decide to stick with it: @BTCare Thanks for your reply. I need an internet connection in alpha centauri. Am I too far from an exchange?

I decide to stick with it: @BTCare Thanks for your reply. I need an internet connection in alpha centauri. Am I too far from an exchange?

BT: DM us with the full address

They reply: @malcolmcoles DM me the full address and postcode of where you would like the connection and I'll run a check to see what speed we can give

They reply: @malcolmcoles DM me the full address and postcode of where you would like the connection and I'll run a check to see what speed we can give

Let's hope it's light speed, eh? I stopped at this point. I've looked closely for any signs of irony. I can't see any ...

If you liked this post, you'll probably love 10 people who better prey their boss isn't on Twitter - s/he can see your tweets.

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You should follow me on Twitter.

6 Responses to “If you monitor your brand on Twitter, read the tweets before replying ...”

  1. Vickrum Loi says:

    Ah, that's just mean. At least they're trying!

  2. Martin Belam says:

    That is a shame. Out of all the fiascos I had to deal with from utility suppliers when moving house, BT's Twitter team were by far the most helpful and useful avenue of customer support.

  3. Vickrum - yes, I did feel a bit mean. But it was just too funny ...

  4. Steve says:

    Superb.... its a shame Three did not do the same when I had their awful broadband dongle.

  5. Adam Tudor says:

    Brilliant! I twittered a similar complaint about making minimum calls for no reason at all except to avoid them adding a £7 charge to my bill. They responded but couldn't offer any help or advise me why this pointless clause was in my contract.

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