Comments on: Pippa Middleton’s arse: how newspapers optimise for the phrase without showing it to their readers

By: mit

mit — Mon, 16 May 2011 09:26:37 +0000

The url has been changed again.

http://www.dailymail.co.uk/news/article-1386280/Pippa-Middleton-derriere-Motorist-paid-price-admitting-preferred-Pippas-figure.html

Headline is now:

"Pippa rage! Motorist who paid the price for telling his girlfriend he preferred the famous Middleton derriere"

By: Simon Jary

Simon Jary — Fri, 13 May 2011 12:55:20 +0000

You are now top ranked for the above term.

By: Malcolm Coles

Malcolm Coles — Fri, 13 May 2011 11:15:58 +0000

Sure

By: Malcolm Coles

Malcolm Coles — Fri, 13 May 2011 11:15:32 +0000

Shhh!

By: paul

paul — Fri, 13 May 2011 11:01:37 +0000

can i use this story on anorak?

By: Sally Atkinson

Sally Atkinson — Fri, 13 May 2011 10:29:08 +0000

Hi there,
Interesting and entertaining piece, thanks.

I also notice you've made full use of this prime search term in your own URL and header!

Cheers,
Sally

By: Malcolm Coles

Malcolm Coles — Thu, 12 May 2011 19:04:24 +0000

Let's put it this way. Google indexes content far quicker than it spots redirects or duplicate content ...

By: Chris Rand

Chris Rand — Thu, 12 May 2011 18:55:52 +0000

They've changed the on-page headline as well now. I wonder if there's anything to be gained by making frequent changes like this? After all, they'll have the volume of data to know what they're doing. Or might it be an editorial decision rather than an SEO-led one?

By: Simon Jary

Simon Jary — Thu, 12 May 2011 16:43:55 +0000

But would they dare optimise for the American market - Pippa Middleton’s fanny?

By: Rory Foster

Rory Foster — Thu, 12 May 2011 16:07:05 +0000

Ah, thanks, John and Malcolm, for helping me get to the, er, bottom of this important matter

(Good to see, also, that the Indy have fixed the, er, feature - ie fault - that allowed anyone to fake their URLs - http://blogs.independent.co.uk/2011/04/19/fakes-abuse-and-a-social-media-storm/ )