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	<title>Comments on: SEO friendly URLs: myth and fact</title>
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	<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/</link>
	<description>Where to find Malcolm Coles, reviews, and tips on how to do things I couldn&#039;t do.</description>
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		<title>By: Richard Lawton</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-30032</link>
		<dc:creator>Richard Lawton</dc:creator>
		<pubDate>Wed, 04 Jan 2012 18:50:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-30032</guid>
		<description>Human friendly URLs? How many *ordinary* people actually read URLs? They click on the Link and it takes them to a page. I have known people that didn&#039;t even know you were able to type an URL in the address bar - didn&#039;t even know there was an address bar! They Google something and click on the best-looking link.</description>
		<content:encoded><![CDATA[<p>Human friendly URLs? How many *ordinary* people actually read URLs? They click on the Link and it takes them to a page. I have known people that didn't even know you were able to type an URL in the address bar - didn't even know there was an address bar! They Google something and click on the best-looking link.</p>
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		<title>By: Malcolm Coles</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-9438</link>
		<dc:creator>Malcolm Coles</dc:creator>
		<pubDate>Tue, 13 Apr 2010 08:09:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-9438</guid>
		<description>Matching URLs to keyword search terms is a good idea - just not one that will make much difference to your search engine rankings (as I explain above, though, still do it). 

In general, I would say that /ford-transit-260-swb-85ps-low-roof is too long to be helpful to anyone. However, in YOUR case, I would probably stick with it - you need some way to differentiate the URLs of all the different types of car (I&#039;m not sure you need van-for-sale on the end though - even you got bored and chopped that off!).

Having said that, you have other issues - such as that page redirecting to a non-canonical version of your homepage ...

Things I would sort out first: Make sure your HTML titles make it clear that the vehicles are for sale, make sure you use meaningful anchor text to link to your own pages (not &#039;more info&#039;), add unique meta descriptions, add unique copy to each page. When a vehicle is sold, don&#039;t delete the page automate the process of adding &quot;sold&quot; to the page plus a list of current sales for &quot;vehicles like this one&quot;.</description>
		<content:encoded><![CDATA[<p>Matching URLs to keyword search terms is a good idea - just not one that will make much difference to your search engine rankings (as I explain above, though, still do it). </p>
<p>In general, I would say that /ford-transit-260-swb-85ps-low-roof is too long to be helpful to anyone. However, in YOUR case, I would probably stick with it - you need some way to differentiate the URLs of all the different types of car (I'm not sure you need van-for-sale on the end though - even you got bored and chopped that off!).</p>
<p>Having said that, you have other issues - such as that page redirecting to a non-canonical version of your homepage ...</p>
<p>Things I would sort out first: Make sure your HTML titles make it clear that the vehicles are for sale, make sure you use meaningful anchor text to link to your own pages (not 'more info'), add unique meta descriptions, add unique copy to each page. When a vehicle is sold, don't delete the page automate the process of adding "sold" to the page plus a list of current sales for "vehicles like this one".</p>
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		<title>By: C Judd</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-9437</link>
		<dc:creator>C Judd</dc:creator>
		<pubDate>Tue, 13 Apr 2010 07:27:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-9437</guid>
		<description>What about the urls that catalog specific vehicles such as /ford-transit-260-swb-85ps-low-roof.... - are these of any value? And is the strategy to match urls to keyword search terms a good one?</description>
		<content:encoded><![CDATA[<p>What about the urls that catalog specific vehicles such as /ford-transit-260-swb-85ps-low-roof.... - are these of any value? And is the strategy to match urls to keyword search terms a good one?</p>
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		<title>By: Malcolm Coles</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-9436</link>
		<dc:creator>Malcolm Coles</dc:creator>
		<pubDate>Tue, 13 Apr 2010 06:35:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-9436</guid>
		<description>C Judd: I was going to say that if your site had been up and running for a while, I wouldn&#039;t bother changing old URLs, as the effort of redirecting them etc is out of proportion to the benefit.

But looking at your URLs like: http://www.zebravehicles.co.uk/vans/vehicle-leasing,-car-contract-hire,-nationwide-vehicles,-vansdirect,-low-cost-vans,-motorpoint.html I WOULD recommend changing them as that looks like a nighmare URL!!!! It&#039;s of no help to users or search engines ....</description>
		<content:encoded><![CDATA[<p>C Judd: I was going to say that if your site had been up and running for a while, I wouldn't bother changing old URLs, as the effort of redirecting them etc is out of proportion to the benefit.</p>
<p>But looking at your URLs like: <a href="http://www.zebravehicles.co.uk/vans/vehicle-leasing,-car-contract-hire,-nationwide-vehicles,-vansdirect,-low-cost-vans,-motorpoint.html" rel="nofollow">http://www.zebravehicles.co.uk/vans/vehicle-leasing,-car-contract-hire,-nationwide-vehicles,-vansdirect,-low-cost-vans,-motorpoint.html</a> I WOULD recommend changing them as that looks like a nighmare URL!!!! It's of no help to users or search engines ....</p>
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	<item>
		<title>By: C Judd</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-9430</link>
		<dc:creator>C Judd</dc:creator>
		<pubDate>Mon, 12 Apr 2010 20:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-9430</guid>
		<description>My web consultant tells me to get rid of all of the hyphenated long urls and to shorten them to keywords that are being highly searched. Starting to think it&#039;s a lot of hard manual work for little gain. Will I ever know which way to jump?</description>
		<content:encoded><![CDATA[<p>My web consultant tells me to get rid of all of the hyphenated long urls and to shorten them to keywords that are being highly searched. Starting to think it's a lot of hard manual work for little gain. Will I ever know which way to jump?</p>
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		<title>By: What to do about Old Posts &#124; twopointouch</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-8710</link>
		<dc:creator>What to do about Old Posts &#124; twopointouch</dc:creator>
		<pubDate>Wed, 17 Mar 2010 22:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-8710</guid>
		<description>[...] in the longer term. [Short version - I got some bad SEO advice that killed server performance - see this for good advice]. Mea culpa. If I knew more about Wordpress and search when I started, I would have [...]</description>
		<content:encoded><![CDATA[<p>[...] in the longer term. [Short version - I got some bad SEO advice that killed server performance - see this for good advice]. Mea culpa. If I knew more about WordPress and search when I started, I would have [...]</p>
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		<title>By: adrianyearwood</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-8223</link>
		<dc:creator>adrianyearwood</dc:creator>
		<pubDate>Sat, 27 Feb 2010 21:05:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-8223</guid>
		<description>Google et al never really spell it out exactly what they use to rank pages or sites.  

I think its a fair comment to say &quot;every little&quot; helps.

There is no single method to achieve SEO perfection, search friendly urls, meta data, H tags, alt tags, file names, file location folder names, keyword density, sitemaps so on and so forth all just adds up to making it clearer to both search engines and users what your site or page is about.

Matt Chatterley - im all for using the term &#039;natural language&#039; URLs - good shout :-)</description>
		<content:encoded><![CDATA[<p>Google et al never really spell it out exactly what they use to rank pages or sites.  </p>
<p>I think its a fair comment to say "every little" helps.</p>
<p>There is no single method to achieve SEO perfection, search friendly urls, meta data, H tags, alt tags, file names, file location folder names, keyword density, sitemaps so on and so forth all just adds up to making it clearer to both search engines and users what your site or page is about.</p>
<p>Matt Chatterley - im all for using the term 'natural language' URLs - good shout <img src='http://www.malcolmcoles.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Richie Pearce</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-7977</link>
		<dc:creator>Richie Pearce</dc:creator>
		<pubDate>Tue, 16 Feb 2010 10:48:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-7977</guid>
		<description>I was desperate to create SEO friendly URL&#039;s for our site as I thought we were losing out in search results.

This article has put my mind at rest, however does highlight the advantage so I will still implement them but no rush for them now.

Thanks :)</description>
		<content:encoded><![CDATA[<p>I was desperate to create SEO friendly URL's for our site as I thought we were losing out in search results.</p>
<p>This article has put my mind at rest, however does highlight the advantage so I will still implement them but no rush for them now.</p>
<p>Thanks <img src='http://www.malcolmcoles.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Church blogs: SEO and copywriting tips for the Pope &#187; malcolm coles</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-7484</link>
		<dc:creator>Church blogs: SEO and copywriting tips for the Pope &#187; malcolm coles</dc:creator>
		<pubDate>Mon, 25 Jan 2010 13:02:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-7484</guid>
		<description>[...] The Vatican should read up on search-engine- / human-friendly URLs. [...]</description>
		<content:encoded><![CDATA[<p>[...] The Vatican should read up on search-engine- / human-friendly URLs. [...]</p>
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		<title>By: SEO Friendly URLS with .htaccess &#171; Eureka Design</title>
		<link>http://www.malcolmcoles.co.uk/blog/seo-friendly-urls-myth-and-fact/#comment-6444</link>
		<dc:creator>SEO Friendly URLS with .htaccess &#171; Eureka Design</dc:creator>
		<pubDate>Tue, 08 Dec 2009 23:38:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=306#comment-6444</guid>
		<description>[...] Seo friendly urls [...]</description>
		<content:encoded><![CDATA[<p>[...] Seo friendly urls [...]</p>
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