Internet
How to
Newspapers
Twitter
SEO advice
Categories: Newspapers. Tags: , , ,

SEOing Patrick Swayze’s and Keith Floyd’s death

September 15, 2009 2 Comments

Update There is a later, and better, version of this Patrick Swazye post on the Online Journalism Blog. I'd read that instead if I were you.

Patrick Swayze has died. So has Keith Floyd.

So no surprise that UK newspapers are rushing to publish as many news stories as they can on the subject to try to appear multiple times in the news and web search results, even if some of the pages are very similar.

Two virtually identical stories

Two virtually identical stories

Update 12.03am: The Telegraph is now taking the idea of multiple similar pages a little too far if the number 4 and 5 stories in their most read list are anything to go by: "Patrick Swayze dies: best Dirty Dancing quotes" and "Patrick Swayze dies: best Dirty Dancing quotes and lines"

Update 11.50am The Telegraph have now added 'Patrick Swayze Obituary' to their hot topics list on their home page and is now ranking first for the term.

Patrick Swayze obituary link added to hot topic list in header

Patrick Swayze obituary link added to hot topic list in header

Interestingly, the Guardian's flexible templates allow it to already have category pages up and running (if it didn't already have them). The Telegraph and Mirror, for instance, don't have these.

Below are what the Guardian and Telegraph have so far - I'm sure the Mail and others will catch up soon. It isn't doing them all a lot of good, however, as the US sites are dominating the news results for Swazye, and there are some regional results appearing for Keith Floyd.

Patrick Swazye

The Guardian

The Guardian has 10 pages on Swayze's death, including the very similar "Patrick Swayze dies at 57 after battle with cancer" and "Patrick Swayze, star of Dirty Dancing and Ghost, dies after battle with cancer aged 57". You can see them all here (there's also a blog post not showing on that page)

Guardian: category pages crated automatically by flexible publishing system

Guardian: category pages crated automatically by flexible publishing system

The Telegraph

The Telegraph has 6 pages on Patrick Swayze's death plus a blog post, including some very similar reports of his death. It has no Patrick Swayze category page.

Keith Floyd

The Guardian

There are 4 stories on Floyd, including "Celebrity chef Keith Floyd dies" and "TV chef Keith Floyd dies". The Guardian has a Keith Floyd category page here.

The Telegraph

There are 3 Floyd stories today, but no Keith Floyd category page.

You might also like
  1. Papers continue shameful coverage of vaccination death
  2. Cervical cancer jab: how the newspapers have learned nothing from MMR
  3. Telegraph tops Digg list
  4. Guardian tops newspaper Reddit submissions
  5. Google street view: which news sites linked?,

Share this post

Follow me on Facebook or Twitter

2 Comments »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.