Google Sidewiki: the abuse of UK newspapers begins
I just tweeted that I was finding it hard to resist the temptation to be the first to sidewiki the home page of UK newspapers. (Sidewiki is Google's new way to let you see what other users have said about a page while you look at it).

The first sidewiki entry on the Mail homepage
It looks like I'm too late as the Mail already has been sidewikied as this picture shows.
Why??
..would you read this sad toss? Don't you have more important things to do? Seriously.. you'll find better/proper news here: http://www.guardian.co.uk
Have a great day! : )
I can't imagine the Mail will be impressed by this sort of thing. It'll be interesting - worrying for the brands in question - how google and websites end up dealing with this sort of issue ...
This one will probably get reported as 'abuse' - but other negative comments will probably end up staying on some sites. They've already started slagging off Microsoft.
[...] SEO consultant and blogger Malcolm Coles is having a play… This morning, he says, he was finding it hard to resist the temptation to be the first to sidewiki [...]
[...] a simple tag? well the reputation management issues alone are a worry for brands, brands which have no control over the comments being posted via [...]
[...] sure. We do of course applaud the sentiments in the image below (via Malcolm Coles), but still feel that the web must be useful for something more [...]
I think that it's a great addition, but it may convince the papers to ultimately look again at the rationale of uploading their content particularly as most of them are experiencing dropping sales.
re: "Report abuse" (clicking without submitting one of yours, just to see options:)
Violation Type:
*This post is spam.
*This post contains illegal content.
*This post advocates hate or violence.
*Other
COMMENT: Google tends to be fairly narrow when construing "abuse." I.E., Good luck to anyone wanting negative noise deleted unless it is clearly illegal (or a court order is sent to Google)
P.S. re Guardian/Charles Arthur Sidewiki piece - Yes, you are quite right about the voting (more in follow-up sidewiki comment)
Just wrote a Sidewiki entry on “Steve Ballmer: Chief Executive Officer” http://bit.ly/2JAQV to demonstrate how insane the sidewiki strategy is
[...] Slamming a company, person or brand seems to be the other threat. Now a person could go to McDonald’s website and post a link to Burger King plus post a comment explaining their preference for a flame-broiled burger. This could be a brand management or reputation management nightmare! [...]
[...] A chance to cyber graffiti all over your most disliked brand’s site!? Indeed, someone has already used the opportunity to abuse the Daily [...]
You can 'own' a page on Sidewiki. Individual site owners have the option of entering a permanent message that appears to any and all Sidewiki users as the first one on the page. That's at least one way to protect your brand.