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Some meaningful numbers on the Times paywall

November 2, 2010 4 Comments

The reporting may have been lazy, but I've got hold of the actual breakdown of the Times paywall numbers:

  • 105,000 paid-for sales to date in any form (NB journos - NOT subscribers)
  • Half of these ARE monthly subscribers (digital sites plus iPad / Kindle edition)
  • The rest are single copy or pay as you go.
  • 100,000 joint digital/print subs who have activated their accounts (figure for ongoing use not given).

Including the joint digital/print subs (despite not knowing how many are active), that means they've got 150,000 subscribers to their digital products.

Which is actually quite good. It's a shame that the initial numbers were so misreported (the press release, however, was very clear).

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