Some meaningful numbers on the Times paywall
The reporting may have been lazy, but I've got hold of the actual breakdown of the Times paywall numbers:
- 105,000 paid-for sales to date in any form (NB journos - NOT subscribers)
- Half of these ARE monthly subscribers (digital sites plus iPad / Kindle edition)
- The rest are single copy or pay as you go.
- 100,000 joint digital/print subs who have activated their accounts (figure for ongoing use not given).
Including the joint digital/print subs (despite not knowing how many are active), that means they've got 150,000 subscribers to their digital products.
Which is actually quite good. It's a shame that the initial numbers were so misreported (the press release, however, was very clear).