How to
SEO advice
Categories: Bad reviews. Tags:

South West Trains’ stupid Wi-Fi excuse

September 29, 2010 2 Comments

I travelled from Wareham to London last week on South West Trains and splashed out on a first-class ticket so I could work (hey, I can't work in standard class as there are a different type of people there.)

South West trains: no Wi-Fi

South West trains: no Wi-Fi

Anyway, leaving aside the fact that there weren't any tables and I had to pay for the sodding drinks (so what was the point of first class exactly?), there wasn't any Wi-Fi.

How can this be possible? According to the train company:

We do not have any plans to provide Wi-Fi on board our trains and it is unlikely that we will do so in the future.

The increasing use of BlackBerrys and iPhones amongst our customers seems to be the most popular form of on-board communication.

Well of course it's the most popular form of on-board communication. It's the ONLY one you idiots, so it has to be the most popular. The only other possible ones are Wi-Fi, payphones and carrier pigeons and you don't offer them.

Also, mobile-phone coverage on the route is awful, so most of the time you can't get a signal long enough to do anything useful.

Instead of making stupid assumptions based on what people have to do in the absence of any other choice, how about finding out what your customers want and offering it to them?

You might also like
  1. Discovered: the west pole, somewhere in London
  2. Information Commissioner: please redesign your stupid form
  3. The BBC and Guardian: more reasons I hate mobile sites
  4. Google brand links: organic results to head further south?

Share this post

Follow me on Facebook or Twitter


  • Chief says:

    I would happily pay for wifi on this service. mobile service is awful. i can understand why they can't be bothered to install all the hardware. what's the alternative? drive!

    • Andy Codd says:

      My trip from Brockenhurst to Waterloo makes for 15 hours a week spent on the train - annually that's 750 hours or a full month every year! - season ticket is £5000 - these hours are not unusual for a huge amount of SW train customers - wifi or a 3G booster would change everything - I wish SW trains would be proactive about this and not rely on their monopoly - Andy

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.