The internet is full of advice that, if you want to work out what terms to optimise for, you should use Google’s keyword tool. I’m going to explain why you shouldn’t do this – and what you can use instead.
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The Sun decided last week to run a story about the rumours circulating about Steven Gerrard. I don’t know what Gerrard’s lawyers made of this story but they might want to have a word with Google. If you get as far as typing Steven Gerrard into Google News, the auto complete function throws up this list …
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More evidence that Google has changed how it handles spelling errors. It is now fixing spelling in autocomplete (the list of suggestions it offers as you start to type in the web-based search form).
Unlike yesterday’s example, where Google was just deciding for itself which version of alternative, correct spellings you meant, I approve of this – partly because it’s helpful, and partly because the user retains control (so they can search for wrong spellings if they want to).
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There are several ways you can use Google to find out what terms people are searching for, and how popular those search terms are.
I’ve used them to check search terms related to The X Factor (ITV’s talent show) – and I reckon Google Insights is better than the Google Adwords Keywords tool.
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Google’s autosuggest feature has some interesting suggestons for Gordon Brown, David Cameron, Prince Charles, Michael Jackson and Jade Goody.
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