malcolm coles

If Murdoch wants to put the Sunday Times or the Sun behind a paywall but still wanted Google to index his content, he would have to join first-click free.

If he decides the Sun is really the Wapping News Journal and joins Google Scholar, then the rules would be different. He could have his content indexed without having to let anyone see it unless they paid a subscription. On top of which, Google would give his content priority if was the original source of a story.

Tags: google, paywall, seo

This roundup of what some paywalls look like when you hit them illustrates that publishers – and Johnston Press in particular – need to massively improve the way they promote the benefits of subscribing …

Tags: paywall