Hugely embarrassing: Daily Mail jumps gun on “Amanda Knox guilty” story
October 3, 2011 – 8:47 pm | 70 Comments

I'm not sure it gets more embarrassing than this for a news site. In their attempt to be first with the verdict on Amanda Knox, the Mail Online published its pre-written story the moment the ...

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My posts about: Pippa Middleton arse

Pippa Middleton’s arse: how newspapers optimise for the phrase without showing it to their readers
May 12, 2011 – 12:30 pm | 14 Comments
Pippa Middleton’s arse: how newspapers optimise for the phrase without showing it to their readers

Interesting use of different headlines on the Daily Mail today to solve the problem of how to optimise for the high-volume search term "Pippa Middleton's arse".

Pippa Middleton’s arse closing the gap on her dress
May 2, 2011 – 12:31 pm | 2 Comments
Pippa Middleton’s arse closing the gap on her dress

Searches for "Pippa Middleton arse" running at 72% of the level of those for "Pippa Middleton dress"

Pippa Middleton’s arse: classy, Google, classy …
May 1, 2011 – 10:20 pm | One Comment
Pippa Middleton’s arse: classy, Google, classy …

In a new low for google autosuggest, it's suggesting "arse" as the top suggested search term when you type in Pippa Middleton's name.