My posts about: ppc
The BBC spends £1.6m a year on digital marketing, according to an FOI request published today at whatdotheyknow.com. The request asked: "I would like to know how much money the BBC has spent on Internet marketing from 2009-2010:
Which Internet marketing methods do the BBC currently use? (e.g SEO, PPC, etc)
How much has been spent on each of these methods between 2009 - 2010?
Google has announced keyboard navigation for Google Instant results - and it's another feature that's likely to hit PPC advertisers in the pocket.
The first result now has a blue arrow next to it, which you can move up and down with your arrow keys. You can then just press enter to go to the result you want. But this means firms with PPC and natural results will find their PPC ad being clicked more.