September 01, 2010

If you add “nofollow” to a link (in the HTML code), it tells search engines to ignore the link – so the site you link to gets no benefit from the link. Last December, the BBC replied to a blog post of mine promising to link to bloggers without using dofollow as part of its new Buzz tool. They’ve now apparently kept that promise.
Tags: bbc, nofollow, seo
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August 24, 2010

Want a job as SEO manager at the Daily Mail? Check out their robots.txt file (just don’t tell them you saw it here …) in the middle it says:
# August 12th, MailOnline are looking for a talented SEO Manager so if you found this then you’re the kind of techie we need!
Tags: Mail, seo
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August 13, 2010

Fresh from pointing out the problems with Google’s keywords tool, here’s why they need to sort out the list of hot UK search topics in Google Trends. Here’s the top 10 at 5pm on Friday (surely the best time to blog, no?).
gm ipo – an American company is selling shares.
elias abuelazam – a Michigan, America, [...]
Tags: google, seo
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July 28, 2010

The internet is full of advice that, if you want to work out what terms to optimise for, you should use Google’s keyword tool. I’m going to explain why you shouldn’t do this – and what you can use instead.
Tags: autosuggest, google, seo
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July 15, 2010

Having enjoyed the genius that is the Old Spice social media / YouTube campaign, I idly wondered how quickly it would take someone to grab the silverfishhandcatch.com domain – apparently very quickly.
The link to the video below was tweeted by @oldspice at about 8am UK time. Silverfishhandcatch.com was registered at 7.30am – so about 2.30pm UK time, or a mere 6.5 hours later.
Tags: seo, youtube
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July 14, 2010

When Bing launched www.bing.com/social (Bing’s combined search of Facebook and Twitter updates) back in June, it forgot (I presume) to update its robots.txt file (which had previously, and still does, disallow results from the more limited forerunner – bing.com/twitter). As a result, 154,000 pages of its search results are in Google’s index.
Tags: bing, google, seo
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July 04, 2010

The Sun decided last week to run a story about the rumours circulating about Steven Gerrard. I don’t know what Gerrard’s lawyers made of this story but they might want to have a word with Google. If you get as far as typing Steven Gerrard into Google News, the auto complete function throws up this list …
Tags: autosuggest, google, seo, Sun
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June 29, 2010
The Guardian has poked some fun at the Edinburgh Fringe website for banning people linking to it in its terms and conditions. Can this still be going on, more than a year after I revealed that most newspapers banned deep links, as did brands like Apple, Royal Mail, Channel 4 and, er, the Association of Online Publishers (which culminated in the hilarity of my attempts to get the Royal Mail to post me the paper licence they insisted I needed to link to them)?
Here are some more sites that still think they can – or should – ban people linking to them. YOU ARE ALL CLOWNS.
Tags: links, seo
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June 27, 2010

Lovechips.co.uk: It lies about the nutritional value of potatoes. The people who commissioned it don’t know or care that it’s rubbish. But shutting it down won’t save us a penny, even though the government claims it will.
Tags: reviews, seo
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June 25, 2010

Channel 4 is keyword stuffing the Title of its Big Brother homepage:
Home – Big Brother – Channel4.com – Big Brother, bigbrother, BB, BB11, 4oD, Live Stream, Live Streaming, Live Feed, Channel 4, Channel4, C4, housemates, house, Ben, Caoimhe, Corin, David, Govan, Ife, John James, Josie, Mario, Nathan, Rachael, Shabby, Steve, Sunshine
Tags: google, seo
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June 02, 2010

The iPad doesn’t do Flash. This means that, if you want to look at Google Analytics on your iPad, you can’t obviously change the dates you’re looking at – as the date range setting, pictured, is a Flash file.
You can still change the dates manually, however
Tags: google, seo
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June 01, 2010

Google’s Matt Cutts says that the search engine has taken action to improve search results for people searching in the UK – the “UK SERPS” problem.
Tags: google, seo
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May 24, 2010

There’s a fascinating Q&A with the Google search quality team over at Digital Inspiration. Here’s some analysis of what they had to say, which includes:
If you don’t nofollow affiliate links, your search engine rankings will suffer.
Links in copy ARE worth more than other ones.
Rel=canonical is suggested for cross-domain redirects – 301 isn’t mentioned.
Google doesn’t seem to like guest blogging.
Linking out both benefits you and doesn’t benefit you at the same time.
Tags: google, nofollow, seo
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May 23, 2010

Google says it has “taken action” and no longer trusts links from a major UK newspaper group – apparently referring to the Daily Express website.
The Express and OK sites appeared to suffer page rank penalties in April – and Google has now confirmed it has taken action against a UK newspaper site.
Tags: Express, google, newspaper paid links, paid links, seo
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April 29, 2010

Google appears to be trialling some new related-search links over at Google.com – a list of “brands for …” when you search for products. (Update: official confirmation).
So search for digital cameras at google.com (NB not everyone sees this, so it must be some sort of experiment) and it shows, immediately under the search box, “brands [...]
Tags: google, seo
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April 13, 2010

As with their party leaders’ websites, the parties’ online approaches to their manifestos leave a lot to be desired – although Labour has a clear victory over the Conservatives.
Tags: google, seo
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March 30, 2010

YouTube has a tool – YouTube Insights for Audience – that lets you check out which sorts of people use YouTube, and what sorts of videos particular subsections watch.
So by checking UK viewers only, we can see their age ranges (40% are aged 18-24, for instance) and gender split (72.7% of UK viewers are male).
Tags: seo
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March 23, 2010

Google’s planning an online property portal. For now, it seems to be attempting to soften up the market by suggesting estate agents belong inside – as this search for “Estate agents in Islington” showed …
Tags: google, seo
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March 23, 2010

Following on from yesterday’s Cash Gordon debacle, the site is now live again. I thought I’d offer some SEO tips as they seem to be floundering about the place .
Tags: Cash Gordon, seo
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February 22, 2010

Ever done a search for Ann Widdecombe? No, me neither until today. There’s an interesting image shown, as you can see.
Tags: google, seo
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