As part of the fuss over Jan Moir, the Daily Mail ended up changing the headline and the URL of its story and 301 redirecting the old URL to the new one. I wondered what would happen to the Sidewikis written on the original URL. The answer: the Sidewikis remain with a message saying they were originally about a previous URL.

I've pointed out that any concerned parents searching Google for information on the cervical cancer jab (in the tragic wake of a schoolgirl's death) see a mass of negative and inaccurate information about the vaccine linking the girl's death to the vaccine.

It turns out she died of an unrelated tumour. However, the results are likely to give parents second thoughts about allowing their daughters to be caccinated, even though the injection will save hundreds of lives a year.
YOU can help do something about this.

I just tweeted that I was finding it hard to resist the temptation to be the first to sidewiki the home page of UK newspapers. (Sidewiki is Google's new way to let you see what other users have said about a page while you look at it).

It looks like I'm too late as the Mail already has been sidewikied as this picture shows.

Google is (sometimes) showing multiple threads for forum sites when they appear in the results.

Following on from the SEO of A to Z, here's which sites rank first for the numbers one to 20.

I've been trying to get people I work with to stop filling out meta keywords fields for ages, with varying degrees of success.

Google has come out and said this: "Does Google ever use the "keywords" meta tag in its web search ranking? In a word, no."

Rather than bookmarking Google Analytics, for some reason I type a random letter in the Google toolbar, and navigate to my Google account. Anyway, as a result I thought it would be interesting to list the top sites that Google returns for single-letter searches. At the bottom are links to other people who have done something similar in the past outside the UK.

Patrick Swayze has died. So has Keith Floyd.

So no surprise that UK newspapers are rushing to publish as many news stories as they can on the subject to try to appear multiple times in the news and web search results, even if some of the pages are very similar.

The Mirror has removed some of the links to MoneyExtra that I recently warned looked like paid-for links added for SEO reasons (which would put them in breach of Google's guidelines).

Of the 11 pages I pointed out: 5 contained links to the MoneyExtra credit card page - 4 have had the MoneyExtra links removed ...

Interesting post by Martin Belam on advertisers telling people to search for the phrase "Where can I find the UKs cheapest cars" (link is to his blog).

However, the Mirror wants to beware how its links look. Let's take a look at a few pages - stories which share these characteristics:

* All contain exactly three links to a MoneyExtra page.
* All three links use different anchor text.
* The text happens to be competitive search terms.
* And MoneyExtra isn't mentioned in the article itself.

There are several ways you can use Google to find out what terms people are searching for, and how popular those search terms are.

I've used them to check search terms related to The X Factor (ITV's talent show) - and I reckon Google Insights is better than the Google Adwords Keywords tool.

Google's logo over the weekend showed one of its Os being abducted by aliens, triggering an SEO scrap among UK newspapers, which the Telegraph won.

Digg has started nofollowing links below a certain threshold of popularity. From a quick hunt around, I reckon it's somewhere above 200 Diggs. However, some sites appear to be trusted and need fewer. Other sites need more.

Instead of lambasting the BBC for the "chilling" effect of its online activities, and blaming the problems of online news sites on the BBC "dumping free, state-sponsored news on the market", News Corp chief James Murdoch should thank the BBC for all the traffic it sends his way.

The BBC is responsible for about 870,000 visitors a month to Times Online and 1.1 million to thesun.co.uk (see methodology, below).

thelondonpaper is closing - with a reported pre-tax loss of £12.9m in the last financial year on £14.1m turnover. Maybe if they'd sorted out their SEO strategy, they'd have got more website visitors and sold more adverts?

Adding a related-posts plugin can reduce your bounce rate by around 3% if my site is anything to go by.
In the two months before I installed the Yet Another Related Posts plugin my bounce rate was 84.3%. In the two months since then, my bounce rate has averaged 81.6% - a drop of 3.25%.

There have been several complaints lately about irrelevant US examples filling up the results in Google UK. Now Google's started adding maps of the USA to UK-based companies. Here are two examples - both with a .com domain. This suggests to me that Matt Cutts has completely missed his point in his video explaining .com sites in the UK results.

Search for cottage hire birmingham, and Google shows you a map of bethlehem in pennsylvania. Huh?

I'm seeing increasing numbers of pages linking to this blog that, when I go to look at the linking/referring site, list one of my posts in a box called "Related articles by Zemanta".

Wondering what it was all about, I asked Andraz Tori, CTO of www.zemanta.com a few questions. Here are the answers ...