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	<title>Malcolm Coles &#187; url shorteners</title>
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	<link>http://www.malcolmcoles.co.uk/blog</link>
	<description>Where to find Malcolm Coles, reviews, and tips on how to do things I couldn&#039;t do.</description>
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		<title>tr.im is back!</title>
		<link>http://www.malcolmcoles.co.uk/blog/trim-is-back/</link>
		<comments>http://www.malcolmcoles.co.uk/blog/trim-is-back/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 22:17:24 +0000</pubDate>
		<dc:creator>Malcolm Coles</dc:creator>
				<category><![CDATA[Good reviews]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[url shorteners]]></category>

		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=2415</guid>
		<description><![CDATA[The other day, tr.im, the best URL shortener in my book, shut down.

Good news. It's back! According to the tr.im blog:]]></description>
			<content:encoded><![CDATA[<p>The other day, tr.im, the best <a href="http://www.malcolmcoles.co.uk/blog/url-shorteners-review/">URL shortener</a> in my book, <a href="http://www.malcolmcoles.co.uk/blog/trim-shuts-down/">shut down</a>.</p>
<p>Good news. It's back! According to the <a href="http://blog.tr.im/post/160697842/tr-im-resurrected">tr.im blog</a>:</p>
<p style="padding-left: 30px;">We have restored tr.im, and re-opened its website. We have been absolutely overwhelmed by the popular response, and the countless public and private appeals I have received to keep tr.im alive.</p>
<p style="padding-left: 30px;">We have answered those pleas. Nambu will keep tr.im operating going forward, indefinitely, while we continue to consider our options in regards to tr.im's future.</p>
<p>There's more <a href="http://blog.tr.im/post/160697842/tr-im-resurrected">on their blog</a>.</p>
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		<title>tr.im shuts down</title>
		<link>http://www.malcolmcoles.co.uk/blog/trim-shuts-down/</link>
		<comments>http://www.malcolmcoles.co.uk/blog/trim-shuts-down/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 22:56:15 +0000</pubDate>
		<dc:creator>Malcolm Coles</dc:creator>
				<category><![CDATA[Bad reviews]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[url shorteners]]></category>

		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=2373</guid>
		<description><![CDATA[Blimey. Tr.im, which has seemed a bit unreliable lately (the stats have been all over the place), has shut down completely. Trimmed URLs will continue to work until the end of this year.
Shows the danger ...]]></description>
			<content:encoded><![CDATA[<p>Blimey. <a href="http://tr.im">Tr.im</a>, which has seemed a bit unreliable lately (the stats have been all over the place), has shut down completely. Trimmed URLs will continue to work until the end of this year.</p>
<p>Shows the danger of relying on <a href="http://www.malcolmcoles.co.uk/blog/url-shorteners-review/">URL shorteners</a> I guess ... Oh well, I better choose a new one as I always used tr.im. And I've lost all my stats <img src='http://www.malcolmcoles.co.uk/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> .</p>
<p>The full message reads:</p>
<p style="padding-left: 30px;">tr.im is now in the process of discontinuing service, effective immediately.</p>
<p style="padding-left: 30px;">Statistics can no longer be considered reliable, or reliably available going forward.<br />
However, all tr.im links will continue to redirect, and will do so until at least December 31, 2009.<br />
Your tweets with tr.im URLs in them will not be affected.</p>
<p style="padding-left: 30px;">We regret that it came to this, but all of our efforts to avoid it failed.<br />
No business we approached wanted to purchase tr.im for even a minor amount.</p>
<p style="padding-left: 30px;">There is no way for us to monetize URL shortening -- users won't pay for it -- and we just can't<br />
justify further devleopment since Twitter has all but annointed bit.ly the market winner.<br />
There is simply no point for us to continue operating tr.im, and pay for its upkeep.</p>
<p style="padding-left: 30px;">We apologize for the disruption and inconvenience this may cause you.</p>
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		<title>URL shorteners reviewed</title>
		<link>http://www.malcolmcoles.co.uk/blog/url-shorteners-review/</link>
		<comments>http://www.malcolmcoles.co.uk/blog/url-shorteners-review/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 23:46:51 +0000</pubDate>
		<dc:creator>Malcolm Coles</dc:creator>
				<category><![CDATA[Good reviews]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[url shorteners]]></category>

		<guid isPermaLink="false">http://www.malcolmcoles.co.uk/blog/?p=571</guid>
		<description><![CDATA[URL shorteners reviewed for length, statistics and custom names.]]></description>
			<content:encoded><![CDATA[<p>URL shorteners transform ugly, long URLs into short ones that you can email without fear of them breaking - or include in Twitter tweets without using up too many characters.</p>
<p>For instance, I've shortened the URL for http://www.malcolmcoles.co.uk/blog/external-links-9-stages-of-linking-out-denial/ to <span class="status-body"><span class="entry-content"><a rel="nofollow" href="http://tinyurl.com/c8bp5d" target="_blank">http://tinyurl.com/c8bp5d</a></span></span> instead (25 characters instead of 92)<span class="status-body"><span class="entry-content">.<br />
</span></span></p>
<h3>But which URL shortener service is best?</h3>
<p>Use this URL shortener list to decide ... It shows sites I've observed to be popular on Twitter,  ordered by the length of the URL generated. <strong>I reckon tr.im is the winner.</strong> Although they all seem fairly good.</p>
<table border="1">
<tbody><!-- Results table headers --></p>
<tr>
<th> URL<br />
Shortener</th>
<th>URL length</th>
<th>Tracking / stats</th>
<th>Custom name option</th>
<th>Post direct to Twitter</th>
</tr>
<tr>
<td><a href="http://tr.im">Tr.im</a></td>
<td>13+4=<strong>17</strong></td>
<td>Yes</td>
<td>Yes</td>
<td>Yes</td>
</tr>
<tr>
<td><a href="http://is.gd">Is.gd</a></td>
<td>13+4=<strong>17</strong></td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td><a href="http://ow.ly">Ow.ly</a></td>
<td>13+4=<strong>17</strong></td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td><a href="http://bit.ly">Bit.ly</a></td>
<td>14+5=<strong>19</strong></td>
<td>Yes</td>
<td>Yes</td>
<td>If you register</td>
</tr>
<tr>
<td><a href="http://xrl.us">Xrl.us</a></td>
<td>14+5=<strong>19</strong></td>
<td>Yes</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td><a href="http://cli.gs">Cli.gs</a></td>
<td>14+6=<strong>20</strong></td>
<td>Yes</td>
<td>If you register</td>
<td>If you register</td>
</tr>
<tr>
<td><a href="http://Short.to">Short.to</a></td>
<td>16+4=<strong>20</strong></td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td><a href="http://snurl.com">Snurl.com</a></td>
<td>17+5=<strong>22</strong></td>
<td>No</td>
<td>Yes</td>
<td>Yes</td>
</tr>
<tr>
<td><a href="http://twurl.nl">Twurl.nl</a></td>
<td>16+6=<strong>22</strong></td>
<td>Yes</td>
<td>No</td>
<td>If you register</td>
</tr>
<tr>
<td><a href="http://tinyurl.com">Tinyurl.com</a></td>
<td>19+6=<strong>25</strong></td>
<td>No</td>
<td>Yes</td>
<td>No</td>
</tr>
<tr>
<td><a href="http://notlong.com">Notlong.com</a></td>
<td>19+6=<strong>25</strong></td>
<td>Yes</td>
<td>Yes</td>
<td>No</td>
</tr>
</tbody>
</table>
<h3>What the headings mean</h3>
<ul>
<li><strong>URL length</strong> shows how many characters (including the http:// at the front) the shortened URL generated for this site's homepage was. The first figure is the base length (EG http://tr.im/ is 13 characters), the second number is the short code generated (this can vary from 4 to 6 characters at most services - popular services have used up all the 4-character ones already - so you might expect tr.im to change to 13+5 if this post is very popular!), and the final number is the total.</li>
<li><strong>Tracking / statistics</strong> shows whether there  you can see figures for how many people have clicked on your shortened URL (EG if you used it on Twitter). You have to register to get these figures.</li>
<li><strong>Custom name</strong> - whether you can choose your own memorable short-code or not (rather than the random string of letters automatically generated).</li>
<li><strong>Post direct to Twitter</strong> - can you post to Twitter from the website of the service? (Although they all have plugins or extensions to let you use their services direct from your browser whichever site you are on.)</li>
</ul>
<h3>Even shorter still?</h3>
<p>There is also the <a href="http://tinyarro.ws/">tinyarro.ws</a> services, mentioned in the comments below. It uses unicode characters to make URLs shorter still - it made my homepage into just 13 characters. Although you might want to read <a href="http://news.ycombinator.com/item?id=498051">the comments here</a> - does anyone have any experience of it ...?</p>
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