Comments on: Telegraph.co.uk gets 8% of its traffic from social sites http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/ Where to find Malcolm Coles, reviews, and tips on how to do things I couldn't do. Fri, 03 Feb 2012 20:15:12 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: 5 ways in which traditional and print media might save themselves http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-7353 5 ways in which traditional and print media might save themselves Tue, 19 Jan 2010 10:21:52 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-7353 [...] You only have to look at some of the success The Telegraph have had using social media (% of their traffic already comes from social media sources) and the publications that tap in to citizen journalism have a huge advantage. At the moment news stories that break on social media sites like Twitter can have a messy feel to them with traditional media usually needed to add some verification and comment to the stories. We may see a newspaper or publication move in to this vacuum where news is sourced the community (think flip cams, twitter etc) and brought together in one central place with insight and validation being added in one central portal. Getting the community involved could be the making of newspapers but finding the right revenue model and way of integrating that content will be the challenge. [...] [...] You only have to look at some of the success The Telegraph have had using social media (% of their traffic already comes from social media sources) and the publications that tap in to citizen journalism have a huge advantage. At the moment news stories that break on social media sites like Twitter can have a messy feel to them with traditional media usually needed to add some verification and comment to the stories. We may see a newspaper or publication move in to this vacuum where news is sourced the community (think flip cams, twitter etc) and brought together in one central place with insight and validation being added in one central portal. Getting the community involved could be the making of newspapers but finding the right revenue model and way of integrating that content will be the challenge. [...]

]]> By: Jon http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-4943 Jon Wed, 30 Sep 2009 10:33:31 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-4943 @malcolm Your if is a big if, deep visitors and social visitors tend to be more interested in the story than the brand, and therefore have a much lower number of average pageviews. If my memory serves me well we look at somewhere between 20 - 40% less pageviews than a site average, based on one sites figures I went through 2 years ago mind you. @malcolm

Your if is a big if, deep visitors and social visitors tend to be more interested in the story than the brand, and therefore have a much lower number of average pageviews.

If my memory serves me well we look at somewhere between 20 - 40% less pageviews than a site average, based on one sites figures I went through 2 years ago mind you.

]]> By: Are newspapers like the Telegrapgh dumbing down using social media for traffic http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-4937 Are newspapers like the Telegrapgh dumbing down using social media for traffic Wed, 30 Sep 2009 08:48:49 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-4937 [...] the fact that links can be spread virally through social sites and they recently revealed that over 8% of their traffic comes form sites like Digg and Stumbleupon. You only have to look at the branded Digg widget that they have created [...] [...] the fact that links can be spread virally through social sites and they recently revealed that over 8% of their traffic comes form sites like Digg and Stumbleupon. You only have to look at the branded Digg widget that they have created [...]

]]> By: Mat Morrison http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-3131 Mat Morrison Mon, 29 Jun 2009 07:32:42 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-3131 Malcolm -- you're right. I reckoned that Digg viewers (attracted by an interesting headline) would read a story, then return to Digg for their next fix. Anecdotal evidence and observed behaviour suggest that users of social news (and Google News) are single page visitors. I'd be pleased to see any evidence to the contrary. So - I think - would online editors of the various news brands! Malcolm -- you're right. I reckoned that Digg viewers (attracted by an interesting headline) would read a story, then return to Digg for their next fix.

Anecdotal evidence and observed behaviour suggest that users of social news (and Google News) are single page visitors.

I'd be pleased to see any evidence to the contrary. So - I think - would online editors of the various news brands!

]]> By: priye http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-2866 priye Thu, 11 Jun 2009 05:54:17 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-2866 I send you guys around 50,000 unique visitors a day.. I hit Telegraph 1-2 times a day on digg FP . I send you guys around 50,000 unique visitors a day.. I hit Telegraph 1-2 times a day on digg FP .

]]> By: malcolm coles http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-2579 malcolm coles Mon, 18 May 2009 17:52:19 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-2579 Matt - I think you may have divided apples into pears. Or something. Julian said 8% of their visitors came from social sites, which I translated into 75,000 visitors. You've turned it back into page views. Assuming social-media visitors look at the same number of pages as other ones (a big if, I know), then the correct sum is just 8% * 221,314,060 page views a month = about 18 million. So at a rate of $5 per 1000 page views, that would give $90,000 a month. On top of that, there's the 2nd order SEO effect of some of those visitors linking to the content, which boosts the site in general. Matt - I think you may have divided apples into pears. Or something.
Julian said 8% of their visitors came from social sites, which I translated into 75,000 visitors. You've turned it back into page views.
Assuming social-media visitors look at the same number of pages as other ones (a big if, I know), then the correct sum is just 8% * 221,314,060 page views a month = about 18 million.
So at a rate of $5 per 1000 page views, that would give $90,000 a month.
On top of that, there's the 2nd order SEO effect of some of those visitors linking to the content, which boosts the site in general.

]]> By: Mat Morrison http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-2563 Mat Morrison Fri, 15 May 2009 11:00:15 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-2563 Clearly, I meant "(75,000 page views * 31 days)" -- apologies. Clearly, I meant "(75,000 page views * 31 days)" -- apologies.

]]> By: Should we ask employees to tweet client stories? | mediaczar http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-2561 Should we ask employees to tweet client stories? | mediaczar Fri, 15 May 2009 09:28:51 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-2561 [...] Digg is a huge source of traffic for most news websites. The Telegraph, for example, gets around 75K visits a day from the service. That’s an awful lot of [...] [...] Digg is a huge source of traffic for most news websites. The Telegraph, for example, gets around 75K visits a day from the service. That’s an awful lot of [...]

]]> By: Mat Morrison http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-2553 Mat Morrison Thu, 14 May 2009 10:07:06 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-2553 Interesting. If we take the audited data for March, then that's: (75,000,000 page views * 31 days)/221,314,060 <a href="http://www.abce.org.uk/cgi-bin/gen5?runprog=abce/abcedata&o=&c=&menuid=abce_database|search&breadcrumbonly=n&type=searchdo&search_id=telegraph|W">audited page views</a> or around 1% of the Telegraph's saleable inventory. Still, being Digg, a lot of that traffic will come from o/s the UK, and will therefore be sold via ad exchanges or run of network. So assuming an optimistic average CPM of $5.00, that's still only (75 * 5) = $375 a day. Sound about right? Interesting. If we take the audited data for March, then that's:

(75,000,000 page views * 31 days)/221,314,060 audited page views or around 1% of the Telegraph's saleable inventory.

Still, being Digg, a lot of that traffic will come from o/s the UK, and will therefore be sold via ad exchanges or run of network. So assuming an optimistic average CPM of $5.00, that's still only (75 * 5) = $375 a day.

Sound about right?

]]> By: Vince Stevenson http://www.malcolmcoles.co.uk/blog/telegraph-trafficsocial-sites/#comment-2539 Vince Stevenson Wed, 13 May 2009 15:32:56 +0000 http://www.malcolmcoles.co.uk/blog/?p=1241#comment-2539 Some useful statistics. Won't be too much use now until we find out exactly have to interpret the data. That's always the key. Rgds Vince Some useful statistics. Won't be too much use now until we find out exactly have to interpret the data. That's always the key. Rgds Vince

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