November 2010′s Telegraph website redesign: before and after
The Daily Telegraph website has a new look - and a new name. The former Telegraph.co.uk is now simply The Telegraph. And the new look - described as "much more than adding a new coat of paint but short of a comprehensive redesign" - aims to "make the site easier to enjoy and easier on the eye".
The name change means that of the main UK national newspapers sites, only the Guardian and the Express keep their URL as their masthead. The Telegraph, Times, Mail, Sun, Mirror, Express and FT all just have their name as their logo now.
Anyway, so what's changed about the Telegraph? Here's a before and after look at the homepage (click it to make it bigger):
According to the Telegraph, the purpose was:
To harmonise our look across all print, web and mobile and apps platforms; better showcase our outstanding multimedia content; and highlight the depth of our coverage across the site.
- dark borders (which I like - it sort of forces your eyes onto the central bit of the page),
- colour-coded navigation (sport is green, finance is red etc)
- a serif font for headlines (again, I like - nicer than the old very heavy headlines, and maybe a nod to the print style).
- There's also a new image/video gallery on the homepage (it's quite a long way down but is a good way to feature larger photos etc)
Further changes include:
More and bigger pictures, better packaging of our content within articles and improved topic pages with links to much more of our archive, and better integration with our blogs.
There's a useful column to the right of the stories, which is fairly similar to the Guardian's approach, to encourage sharing and listing related topics.
The Telegraph has also included some nice visual adverts for interactive tools (see pictured example) in that column.
All in all, it's not a massive change, as they say. But it all seems for the better. Reaction on Twitter seems fairly positive and you can't ask for more than that!