Did SEO failure contribute to thelondonpaper closure?
thelondonpaper is closing - with a pre-tax loss of £12.9m last financial year on £14.1m turnover. Maybe if they'd sorted out their SEO strategy, they'd have got more website visitors and sold more adverts?
They have no meta descriptions on most of their pages. Although the meta description doesn't influence your position in google's search results, it does affect users' propensity to click on each result.
With no meta description, google has to guess what to show in its results - and here's what it shows for thelondonpaper's home page.
Would this tempt YOU to click through? Here's this post in video form - try it out! (If you're reading this via RSS, it won't be visible - click here to see it).
Hmm (video is here if not visible).
You might also like
- Ignore WordPress’s SEO advice
- Adding page numbers: How to avoid duplicate titles and meta descriptions in pages 2 and higher of WordPress category and tag pages
- Unique meta description and meta keyword tags in your WordPress themes
- Meta keywords tag: Bing says carry on but Google says it’s a waste of time – but
- Twitter’s appearance in Google: sort it out …