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Categories: Bad reviews, How to, Internet. Tags: , ,

Did SEO failure contribute to thelondonpaper closure?

August 24, 2009 3 Comments

thelondonpaper is closing - with a pre-tax loss of £12.9m last financial year on £14.1m turnover. Maybe if they'd sorted out their SEO strategy, they'd have got more website visitors and sold more adverts?

They have no meta descriptions on most of their pages. Although the meta description doesn't influence your position in google's search results, it does affect users' propensity to click on each result.

With no meta description, google has to guess what to show in its results - and here's what it shows for thelondonpaper's home page.

thelondonpaper is closing - is its poor SEO to blame?

thelondonpaper is closing - is its poor SEO to blame?

Would this tempt YOU to click through? Here's this post in video form - try it out! (If you're reading this via RSS, it won't be visible - click here to see it).

Hmm (video is here if not visible).

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