Think Quarterly: 7 things I hate about Google’s new online magazine without having read a word
I confess to not having read Google's new online magazine Think Quarterly. But because they've decided to offer the primary desktop version of it as page-turning online magazine, here are seven things I already hate about it.
1 Font too small
Like most online magazines that use page-turning technology (to mimic a paper magazine effect), they look like they've designed it for print and then converted it to be an online magazine. That means they've used a font size that's too small so to read anything comfortably, you have to zoom in. Then zoom out to change page. Then zoom in. Then out. In. Out. Hokey cokey.
2 Font too straggly
Again, because they've designed it for print, they haven't thought the font through well and it's horrid and spindly and squitty.
3 Stop moving about
Maybe in some sort of abomination of Fitt's Law they thought it would be helpful if, when you moved the mouse towards something (EG some text you want to read), the something moves towards the mouse. This isn't helpful - it just means you overshoot the target and have to move the mouse back 10% towards where you started.
4 I feel seasick
I'm one of those wierdos that likes to move the mouse pointer to where I'm reading. If I move the mouse, however, the whole of the text moves, making me feel ill.
5 I can't copy and paste
Because the mouse is being used to move the whole screen about, you can't copy and select text. Great.
6 Navigation is awful
Once you're in it, navigation is awful. To get to another article, you first choose one of four dots and then select the page numbers you want. The page numbers? How's that a useful way to navigate - that's why we invented page titles for webpages so we wouldn't have to work out URLs.
7 You can't share or link to it
One side effect of the awful navigation is that the content can't be shared or linked to. There are page-turning platforms that do allow this - but all the content in Google's case is on one URL (making it terrible for SEO ironically). So if I want to share an article with someone I need to copy the URL of the homepage and then give detailed instructions on how to get to it - click the dots, then again, then scroll, then this then that then zzzzzzzzz.
The mobile and ipad and HTML for desktop versions look good, though ... And I'm sure the content's fine. I'll go and have a read.