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Why the reported Times paywall numbers are meaningless.

November 2, 2010 5 Comments

Update: I've got the figures broken down. The Guardian is reporting the success of the Times paywall figures with "hard figures for online subscribers to the The Times and the Sunday Times ... News International announced this morning that 105,000 people have paid to access either the papers' websites and/or the iPad andf Kindle apps."

This figure looks completely meaningless to me. People "paying to access" include those, like me, who have paid for a 24-hour subscription once.

That does not mean we are subscribers.

If 104,999 have paid for 24-hour access ever, that would mean they had 1 subscriber. If no-one had paid for 24-hour access, they might still have 105,000 app buyers but no website subscribers.

So without a breakdown, there is nothing you can read into these figures.

Times paywall

Times paywall

Any chance of getting one ...? No, I thought not. (Update Apologies for cynicism. I got one!)

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