Comments on: Behind the Times paywall: 46,154 readers a day http://www.malcolmcoles.co.uk/blog/times-paywall-readers/ Where to find Malcolm Coles, reviews, and tips on how to do things I couldn't do. Mon, 25 Mar 2013 16:22:31 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Wildfire Tech PR Blog – Business and Consumer Technology Public Relations : Blog Archive : Should PR abandon the sinking (reader)ship? http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-15836 Wildfire Tech PR Blog – Business and Consumer Technology Public Relations : Blog Archive : Should PR abandon the sinking (reader)ship? Tue, 02 Nov 2010 09:44:41 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-15836 [...] Posted by Max Tatton-Brown on Nov 02, 2010 TweetThe question went round recently as to whether or not PRs were still pitching The Times since it put up the paywall, considering rumoured subscription levels of as little as 40,000 readers. [...] [...] Posted by Max Tatton-Brown on Nov 02, 2010 TweetThe question went round recently as to whether or not PRs were still pitching The Times since it put up the paywall, considering rumoured subscription levels of as little as 40,000 readers. [...]

]]> By: Matt http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-12361 Matt Sun, 05 Sep 2010 12:46:20 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-12361 Here's another way of doing it... http://www.alexa.com/siteinfo/timesonline.co.uk#trafficstats This would seem to indicate that they're at about 20% of pre-paywall levels, and perhaps at about 14% of the Guaridan's current level. 250K then, roughly. Presumably that number includes many who arrive, and then leave without paying... the interesting number is the total brought in by the paywall (minus the lost advertising revenue) Here's another way of doing it...

http://www.alexa.com/siteinfo/timesonline.co.uk#trafficstats

This would seem to indicate that they're at about 20% of pre-paywall levels, and perhaps at about 14% of the Guaridan's current level.

250K then, roughly.

Presumably that number includes many who arrive, and then leave without paying... the interesting number is the total brought in by the paywall (minus the lost advertising revenue)

]]> By: Jonny Hill http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-11579 Jonny Hill Fri, 20 Aug 2010 16:13:04 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-11579 George: The advertising is extremely limited on the new sites - If you compare it with all other media it only has one square slot per page, compared to at least three areas of advertising on other sites. It is also in a non -obtrusive format so you wont have ads appearing over editorial like so many other sites. George: The advertising is extremely limited on the new sites - If you compare it with all other media it only has one square slot per page, compared to at least three areas of advertising on other sites. It is also in a non -obtrusive format so you wont have ads appearing over editorial like so many other sites.

]]> By: Jonny Hill http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-11577 Jonny Hill Fri, 20 Aug 2010 16:05:40 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-11577 George: The advertising is extremely limited on the new sites - If you compare it with all other media George: The advertising is extremely limited on the new sites - If you compare it with all other media

]]> By: No paying, no gain? « Paperback Rioter http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-11180 No paying, no gain? « Paperback Rioter Mon, 02 Aug 2010 15:22:41 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-11180 [...] a lot of readers since forcing people to pay for its services. Indeed, traffic could be down by as much as 90%, possibly more, since introducing the [...] [...] a lot of readers since forcing people to pay for its services. Indeed, traffic could be down by as much as 90%, possibly more, since introducing the [...]

]]> By: Een freemiummodel voor een kwaliteitspers | geschreven om te lezen http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-11009 Een freemiummodel voor een kwaliteitspers | geschreven om te lezen Wed, 28 Jul 2010 06:09:13 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-11009 [...] geld is geen houdbare situatie. Alles achter slot en grendel werkt evenmin, zeker in België niet. The Times overleeft misschien op 46154 lezers op een markt van ettelijke tientallen miljoenen, qua schaalgrootte is dat [...] [...] geld is geen houdbare situatie. Alles achter slot en grendel werkt evenmin, zeker in België niet. The Times overleeft misschien op 46154 lezers op een markt van ettelijke tientallen miljoenen, qua schaalgrootte is dat [...]

]]> By: Christopher Peat http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-10961 Christopher Peat Mon, 26 Jul 2010 18:05:22 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-10961 I think that the numbers will fluctuate and the real importance here is the business model that the times have chosen to adopt in these trying times. Promotion may work but there will certainly be some hard lessons to learn, and The Times will be the first mover in this market, with stiff competition from the BBC. It is certainly a great subject for debate: http://www.binarydesigner.co.uk/2010/07/do-we-agree-in-online-paywalls/ I think that the numbers will fluctuate and the real importance here is the business model that the times have chosen to adopt in these trying times. Promotion may work but there will certainly be some hard lessons to learn, and The Times will be the first mover in this market, with stiff competition from the BBC.

It is certainly a great subject for debate:

http://www.binarydesigner.co.uk/2010/07/do-we-agree-in-online-paywalls/

]]> By: George http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-10941 George Sun, 25 Jul 2010 18:53:47 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-10941 I would pay the daily charge if their was no advertising but if they need to charge for online content and have adverts then the newspaper can't compete with quality titles like The Guardian and The Telegraph. I would pay the daily charge if their was no advertising but if they need to charge for online content and have adverts then the newspaper can't compete with quality titles like The Guardian and The Telegraph.

]]> By: Mick http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-10877 Mick Thu, 22 Jul 2010 16:44:15 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-10877 Interesting stuff. I've just done the same test on today's headline story about the G20 protester Ian Tomlinson (22 July). It's 6pm and I don't know exactly how long each site has been running the story but the Guardian has 1055 comments while the Times has notched up a mighty 52. Interesting stuff. I've just done the same test on today's headline story about the G20 protester Ian Tomlinson (22 July). It's 6pm and I don't know exactly how long each site has been running the story but the Guardian has 1055 comments while the Times has notched up a mighty 52.

]]> By: Jan http://www.malcolmcoles.co.uk/blog/times-paywall-readers/#comment-10867 Jan Thu, 22 Jul 2010 10:28:16 +0000 http://www.malcolmcoles.co.uk/blog/?p=4616#comment-10867 Oh, can you please quantify the *spectacularly*? Is it 1% or 1000? People always say big words but then... you know the rest :) Oh, can you please quantify the *spectacularly*? Is it 1% or 1000? People always say big words but then... you know the rest :)

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