malcolm coles

Google's logo over the weekend showed one of its Os being abducted by aliens.

Clicking on the logo took you to a search for 'unexplained phenomenon'.

Google UFO logo

There was much tweeting about what it all meant.

But there was also an SEO scrap amongst some British newspapers - which the Telegraph won, as this screenshot shows.

It was the first news and second web result for a search at google.co.uk.

Unexplained phenomenon results appear when you click the google logo

UK newspapers that published a story included the Telegraph (here), Guardian (here) and Mail (here).

So how come the Telegraph won?

As far as the set of news results goes, the Mail neglected to put 'unexplained phenomenon' in its headline. And this screenshot suggests the Guardian might have added the words at the front later (this is the same story as the previous screenshot shows - but the google news version doesn't show the words 'unexplained phenomenon' at the front).

Was 'unexplained phenomenon' added later?

So maybe it's as simple as the Telegraph thinking to put the keywords in its titles ...

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