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How US traffic is vital for UK newspaper sites

July 30, 2009 3 Comments

The latest figures for UK users from the audited ABCes together with Compete's figures for American site usage show how USA traffic is vital for UK newspaper sites.

On average, US traffic is 36.8% of the UK traffic (ie there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5%) and for the Mail it's a massive 62.5%.

Newspaper
site
USA
visitors
(Compete)
UK
visitors
(ABCe)
US users
as % of UK
Daily Mail 5,199,078 8,316,083 62.5
Telegraph 4,087,769 9,184,082 44.5
Times Online 2,805,815 7,668,637 36.6
Guardian 3,676,498 10,211,385 36.0
Independent 1,317,298 3,781,320 34.8
The Sun 2,419,319 8,704,036 27.8
Mirror 748,098 4,907,540 15.2
FT.com 5,960,589 n/a n/a
Express 63,216 n/a n/a
Average 2,919,742 7,539,012 36.8

These figures are all for June 2009. The FT wasn't audited in June's ABCes. The Express isn't in the ABCes.

They are further proof that the Mail's success in the June ABCes was driven by American searches for Michael Jackson's kids.

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