How US traffic is vital for UK newspaper sites
The latest figures for UK users from the audited ABCes together with Compete's figures for American site usage show how USA traffic is vital for UK newspaper sites.
On average, US traffic is 36.8% of the UK traffic (ie there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5%) and for the Mail it's a massive 62.5%.
as % of UK
These figures are all for June 2009. The FT wasn't audited in June's ABCes. The Express isn't in the ABCes.
They are further proof that the Mail's success in the June ABCes was driven by American searches for Michael Jackson's kids.