Internet
How to
Newspapers
Twitter
SEO advice
Categories: Bad reviews, Featured, How to, Internet, Twitter.

Vodafone’s unmoderated #mademesmile hashtag feed. When will people learn?!

December 12, 2010 3 Comments

Vodafone is the latest firm (see KLMsurprise, CashGordon etc) to stick an unmoderated (though see the end of this post) hashtag feed on its website. If you use the hashtag #mademesmile, you can get tweets about them not paying enough tax published. It's rapidly turning into a car crash, as these tweets, published here show.

The site hosting the tweets

The site hosting the tweets

Individual published tweets

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

A tweet

Update: They took it down. There's just a big white space ... Update 2: It's back - but there are so many updates (it's the number one trending topic in London on Twitter) thatonly a fraction get few (or else they are moderating 99% out - some tax ones still getting through).

Poking around the Vodafone site, it appears to be using the http://webpurify.com/ profanity filter to protect the feed. They probably thought this was all they needed when they went home for the weekend.

Profanity filter ...

Profanity filter ...

But while it automatically chops out tweets that are profane, this hasn't worked to keep out the tax messages.

You might also like
  1. #KLMsurprise – KLM launches unmoderated hashtag feed. Surprise!
  2. Cash Gordon: Do people REALLY not know the dangers of unfiltered twitter streams?
  3. Vodafone blogs hijacked by anti-cuts protestors
  4. #fixreplies #twitterfail – 4 lessons to learn
  5. Twitterfail 2: Digital Britain publishing swearwords via Twitter stream

Share this post

Follow me on Facebook or Twitter

3 Comments »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.