Vodafone’s unmoderated #mademesmile hashtag feed. When will people learn?!
Vodafone is the latest firm (see KLMsurprise, CashGordon etc) to stick an unmoderated (though see the end of this post) hashtag feed on its website. If you use the hashtag #mademesmile, you can get tweets about them not paying enough tax published. It's rapidly turning into a car crash, as these tweets, published here show.
Individual published tweets
Update: They took it down. There's just a big white space ... Update 2: It's back - but there are so many updates (it's the number one trending topic in London on Twitter) thatonly a fraction get few (or else they are moderating 99% out - some tax ones still getting through).
Poking around the Vodafone site, it appears to be using the http://webpurify.com/ profanity filter to protect the feed. They probably thought this was all they needed when they went home for the weekend.
But while it automatically chops out tweets that are profane, this hasn't worked to keep out the tax messages.
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