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What do the Daily Express’s suggested search terms tell us?

March 18, 2009 2 Comments

Martin Belam checks the popular searches box on the Daily Express website every day. The results are funny.

Daily Express search box - comes up with a suggested search

Daily Express search box - comes up with a suggested search

As well as the 'popular searches' box, the Express also populates the field on its search page with a suggestion, just in case you need some help deciding what to search for. This changes each time you revisit the page.

This photomontage gives you some idea of what the Express thinks its readers will probably want to search for (or what it wants them to search for): anorexia, abortion, muslims, big ben, recipe, bnp, friends provident, apprentice, floods, care homes, immigration, binge drinking, lottery, Madeleine McCann, Liverpool FC.

Daily Express search suggestions

Daily Express search suggestions

It looks like a slice of middle England. Er, with Liverpool tagged on the end. (Athough I was surprised that Princess Diana didn't come up in my 15 refreshes.)

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