Whisky hidden in robots.txt file
Following on from the Daily Mail hiding an SEO job advert in its robotx.txt file, Whyte and Mackay have hidden a competition in theirs (though I'm told it's already won):

Whyte Mackay robots txt file
Apparently there's another bottle to win somewhere else on the site ...
Your sleuthing never gets old Malcolm haha thanks for this. Looking forward to catching up at PRO in a couple weeks!
I've rearranged my wife's social life so I can go to both monday AND tuesday night parties ... (Although the sleuthing here was someone telling me about it. As was the Daily Mail one!)
awe... I also want to try and find bottles... not going to happen from South Africa though