Nofollow and internal redirects: sites that accept links – but don’t link out fairly
There seem to be increasing numbers of sites who suck up weblinks, but don't link back out in a 'proper' way - ie in a way that helps the site linked to do better in google.
Instead, they use funny internal redirects, stick 'no follow' on external links, or just don't bother making them hyperlinks.
Newspapers bad at external linking
UK newspaper sites are terrible at thisÂ - even when they include web addresses in their stories, they don't bother to make them hyperlinks. Here are some examples:
- FT.com - this story encourages people to visit www.policyholderadvocate.org but doesn't make it a link.
- Guardian.co.uk - encourages people to visit which.co.uk/ppi but doesn't make it a link.
- Mirror.co.uk - also advises readers to visit the which site to claim compensation - but it's not a hyperlink.
- Express.co.uk - same encouragement, to the same site, same lack of a hyperlink.
- Timesonline.co.uk - recommends several PPI websites, doesn't link to any.
- Independent.co.uk - recommends two ppi reclaiming sites, but no links.
- Thetelegraphandargus.co.uk - support our troops - but don't link to them.
- Waslesonline.co.uk - please give to wearitpink.co.uk, but no link...
- Thisisnottingham.co.uk - visit nottinghamrugby.co.uk but not by clicking as no link.
- BT Tradespace - You register and set up a page for your company. They optimise the page for your company name - and then nofollow the link to your actual website. Presumably an attempt for their site to outperformÂ yours in google for your company name.
- Wikipedia - all links, even the attributed sources of its facts, are given the nofollow tag.
- BBC - redirects via some funny internal redirect.
- Myspace - redirects all new links added vis MSPlinks.
- Youtube - the link in your profile is 'nofollow'ed.
- Newsvine - Someone writes an interesting news story, people vote it to the top of the list ... but rel=nofollow means no link benefit to the site that wrote it. But newsvine gets all the keywords from its summary ...
- Spock.com - So, I'll spend time telling you which sites are relevant to me for your person search engine. Then you'll create a profile page for me, to help you do better for my name as a search term. Then you'll nofollow all the links to sites about me. Nope.
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